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The Divalicious will resume next Monday

Now, this is really interesting. The Manila Standard Today announces that the infamous columnist Malu Fernandez is back in their roster or writers. This, after an earlier report that she submitted her resignation letter to two publications — MST and People Asia.

In a recent copy of the Manila Standard Today, a section displays a picture of Malu with the headline — Divalicious will resume next Monday. See picture after the jump.


Malu Fernandez
{ Photo from Bryanton, via Freedom Watch. Original story from Smoke. }

So, why is she back? What’s the real story about her alleged resignation and comeback?

Here are some possible theories:

  1. Malu Fernandez does not exist. She’s a figment of a creative imagination. If the US had their Fake Steve Jobs, we also have a Fake Malu Fernandez.
  2. This is some publicity stunt by Malu, her editor and/or the publication to generate buzz. Google returns 69,200 results and on Yahoo, 94,800. Technorati lists 900 blog posts about her too. That’s a lot of buzz for just two very vapid articles.
  3. She never really resigned. That page on GeoCities was put up by someone else. She’s still enjoying her fortnight’s celebrity status. Even the really bad guys in the movies and TV are celebrities too.
  4. She resigned but then Manila Standard wouldn’t let her go. They didn’t find any editorial reason to do so. Besides, people say she has connections, way way up there. If the lack of public response by the publication about this brouhaha is an indication about their official stand, looks like they’re just waiting for the issue to subside then go back to business (as usual).

Your guess is as good as mine. But one thing’s for sure, she’s making a bold statement — no amount of rambling on the blogosphere or by any sector for that matter will pull her down from her position.

Abe Olandres
Abe Olandres
Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.
  1. I’m going for Reason No. 3. She just went on hiatus, I think. And anyone could create a Geocities account.

  2. ayee! what can we do to shut this woman up? (or at least tame her down) i just hope that all this hullabaloo will make her think twice about penning down her thoughts, or would it?

  3. she ate too much last 2 weeks and decided to hibernate heheheh

  4. I wonder why. Maybe she wants to redeem herself by writing good things or something.

  5. Down with Manila Standard! wehehe!

    well, my guess is that this is just a PR stunt and it might be no. 4 as there’s no “irrevocable” word in the letter. ;)

    People in the Philippines could go scott free despite “bad things” more so with this “simple” OFW bashing. Might be only in the Philippines!

  6. I choose no. 4. well, shes just human naman, i guess she could learn from her “mistalk or miswrite” kaya nga lang the hard way. and I guess other should learn from her experience, the message is clear… “DONTMESSWITHOFW”.

    lets just forgive her for being clueless(stupid) kasi kasalanan ang magmura.

  7. i guess her comeback is too soon for everybody that was offended. she could have hibernated longer, for her own sake.

  8. Try these for reasons:

    1) Nobody reads Manila Standard Today nor cares about Malu Fernandez anyway, so it doesn’t matter if she comes back or not. Her column exists to fill out blank spaces in the paper.

    2) Malu Fernandez and Manila Standard Today exist to sink the quality of journalism in the Philippines much, much lower than it already is.

    3) Malu Fernandez pays Manila Standard Today to print her column.

  9. […]3) Malu Fernandez pays Manila Standard Today to print her column.[…]

    Well if she is as rich as she claimed to be, pwede nga!

  10. steel’s #3 reason seems interesting.

    maybe they’re just trying to perpetuate the issue. bloggers flame up again, then they’ll say she will resign… again.

    it’ll be a vicious cycle.

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