Home » Jony Ive co-designs rare Leica M for Project RED

Jony Ive co-designs rare Leica M for Project RED

Written By Ronnie Bulaong
Published • November 14th, 2013
Photography
3 Comments

In an effort to continue his global crusade to fight HIV-AIDS, Product Red founder and U2 lead singer Bono taps Apple’s SVP of Design Jony Ive and world-renown industrial designer Marc Newson to design a one-of-a-kind Leica M (RED) camera which will be auctioned on the 23rd of this month.

This is what they came up with:

Leica M Red

Leica M

Not to take anything away from the two brilliant minds that designed this Leica M, but I think that it looks like a toy camera rather than a serious photographic tool. But knowing that all the proceeds that it’ll generate will go to a noble cause, I can care less about its looks. And besides, it’s not like I’m gonna bid for it anyways.

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jony iveLeica MProduct Red

Ronnie Bulaong

This article was written by Ronnie Bulaong, a special features contributor and correspondent for YugaTech. Follow him on Twitter @turonbulaong.

https://www.yugatech.com

3 Comments

Jes says:

11 years ago

Oks na din ang design.
- Reply
Rabitto29 says:

11 years ago

the design is too apple-ish :| we can call it the iCamera or iRangefinder or iFinder for short :|
- Reply

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