Home » TikTok and UMG announce expanded global alliance

TikTok and UMG announce expanded global alliance

Written By Louie Diangson
Published • February 10th, 2021
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TikTok and Universal Music Group (UMG) has announced a global agreement, allowing the video-sharing social networking platform to use the latter’s full music catalog and provide compensation for its recording artists and songwriters.

With the agreement, which covers recorded music from artists at UMG’s labels and songwriters with Universal Music Publishing Group (UMPG), TikTok users will now be able to incorporate clips from UMG’s full catalog of music, spanning the company’s iconic labels, songwriters and global territories. TikTok also said that it will deliver “equitable compensation” for recording artists and songwriters under the music group.

“We are excited to enter this new era with UMG and UMPG to continue supporting artists and songwriters, by working together to help reach music fans on TikTok. Our platform has been a driver in creating chart hits and licensing the world’s biggest catalog of tracks will continue to inspire our community. In turn, we are proud to partner with UMG and UMPG to be a source to help new talent emerge and to re-introduce legacy acts to a new audience.” — Ole Obermann, Global Head of Music for TikTok

“UMG and TikTok will now work more closely than ever to promote ambitious experimentation, innovation and collaboration — with the shared objective of developing new music experiences and features. Driving new and deeper connections with fans, this agreement delivers equitable compensation to our recording artists and songwriters, as well as a commitment to develop industry-leading tools, A&R insights and models necessary to advance their careers.” — Michael Nash, Executive Vice President of Digital Strategy at UMG

“This alliance sets an industry-wide example of social media companies acknowledging, respecting and compensating the music creators whose songs are instrumental to their platforms. We appreciate Tik Tok’s partnership and look forward to working together to provide support and opportunities to our songwriters.” — Marc Cimino, Chief Operating Officer of UMPG.