Better CTR with Adsense Beautifier

Over a week ago, I installed the WordPress plugin called Adsense Beautifier and implemented theme here on my blog. It wasn’t a new idea as we’ve already seen similar features done manually by other sites/blogs. I stayed away from such techniques because it was a bit borderline against the Adsense TOS. However, the plugin developer did mention that he consulted with Adsense Support if the plugin is allowable which it was.

So, I did a quick update and installed it to see how much (if indeed) it would increase my CTR and average revenue.

What I did was compare the last 7 days prior to September 3 (the time when I installed the plugin) and 7 days after that. The results were really significant and though I can’t post the exact figures, I’d like to share the improvements in percentages:

Adsense Type: Square Ad (336×280 pixels)
Ad Position: Bottom of each post

Channel CTR: 88% higher
Channel Revenue: 79% higher

Page CTR: 36% higher
Total Revenue: 16%

The “Channel” refers to the specific ad block alone and you will see the improvements in the CTR and revenues have almost doubled.

The “Page CTR” includes all other ad units displayed on the page. This allows us to see if the clicks were just re-directed from one ad block to another or if there was an over-all change in performance of the CTR on each page. Overall revenue on the page increased by 16% which is significant.

As I was telling people, ad optimization is both a combination of art and science. It’s not just a trend that you hope would happen and get better without you doing anything with it. You study it, take notes, analyse and compare the numbers then improve on them.

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

6 Comments

Abby says:

18 years ago

Looks nice
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Sandy says:

18 years ago

Nice Article. Even though my site has good visits and has links from numerous sites its CTR is pretty bad. This might be the thing to get a better CTR.

http://www.mapmyevent.com
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jhay says:

18 years ago

Yeah, amazingly it works. I’m now going to work on choosing my custom graphics and actually making it to replace the original so that it matches and blends well with my theme.
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Noemi says:

18 years ago

Very true. I have been testing this too. Page CTR increased by at least 100% using the adsense beautifier in 2 of my sites. I also changed the image to blend with the site. Works beautifully. Thanks for the tip.
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