Getting the best out of AdSense

I intended to post a more comprehensive entry about Google AdSense for some time now but refrained from it because of AdSense AUP. Likewise, they did not allow us (AdSense members) to publish any details of our account earnings. They have since allowed publishing of revenues except for CTR and CPM stats just weeks ago. And since Rain has started an entry about this, I might as well follow up on it.

In the 15 months that I signed up for AdSense, my monthly revenues varied from a low $20 to an all-time high of $80 each month. (This is nothing compared to what Connie earns on a weekly basis. :D) In any case, the clicks that I am getting are fairly good enough for a blog, even when compared to regular bloggers in the west.

In all these time of inserting AdSense codes, customizing, and placements and channel analysis, I learned some few pointers of my own.

Since AdSense relies on content relevance (contextual), make it a point to post enough content for it to be able to recognize ad relevance.
Users or readers are familiar with what an ad or banner looks like and more likely, they don’t like them much more click on them. So, focus on making and customizing the ads as if they are part of the content. Text colors, backgrounds and border colors should be at least within the color scheme of your website.
Ad types and sizes matter. Obviously, image banners earn more than text ads so optimize your site ads to cater to them. From experience, the 728×90, 468×60 and 160×600 skyscrapers are advertiser’s favorites. (This is based on local ad placements. Remember the AirBorne Access banners?)
Some ads pay better than others. While some ads pay as low as $0.01 per click, you could land some high-paying clicks as much as $3-5 each. Ads on web hosting, banking and finance, as well as real estate pay the highest premiums, so talk about these topics in your blog once in a while.
Google illustrated a “heat map” for ad placements. Follow this map the best you can without compromising the original layout of your site and contents.

Google Heat Map. Earning from blogs isn’t an overnight gig. One has to work for it. A $1 a day of AdSense earnigns is still $30 a month or $365 a year. That’s more than what you need to pay for your domain and hosting. That’s still something.

Check out Google AdSense’s Optimization Tips for more ideas.

Please be reminded that the tips I shared here are based on my personal experience with using Google AdSense. They might work best for me but I do not guarantee that it will also work for you. Likewise, all these will be for naught if you don’t have regular readers to boot as they are key to a higher and more successful revenue stream. ;)

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

15 Comments

DamionKutaeff says:

17 years ago

Hello everybody, my name is Damion, and I’m glad to join your conmunity,
and wish to assit as far as possible.
- Reply
kathy says:

18 years ago

great site! i’m just starting to learn. thanks for the tips.
- Reply
Leonieke says:

19 years ago

going to try now! :) fanx
- Reply
Abe Olandres says:

19 years ago

Hi Leonieke,

With the default WP theme, you can try editing the comment.php and the single.php pages.

If you want to insert Adsense codes within your blog post, try this WP Adsense plugin: http://philhord.com/wp-hacks/adsense

Works great for long posts. ;)
- Reply
Leonieke says:

19 years ago

great tips – thanks!

I’ve been trying to add my google-text-ads to each post:
any tips for WP?
- Reply
jocelyn says:

19 years ago

Excellent tips. Will try to implement what you suggested. This clarifies why on some days I get as high as $4 while on other days there is no revenue at all.
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hoop says:

19 years ago

Very informative post :-)
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Abe Olandres says:

19 years ago

The Ca t: paki login na alng po dun sa Client Center, then view mo eahc of the 3 tickets. Andun naman yung udpates dun eh.

Mitch: Ok, will shoot you an email later.

mrniceash: you still have to drive in traffic first.

fleeb: in the j!
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Fleeb says:

19 years ago

“pinambayad sa tuition”

O_O

She really is deh queen!
- Reply
mrniceash says:

19 years ago

it’s a nice thing that you can earn certain amounts thru clicks. my adsense doesnt work for me. for almost a year now, i still have $0.51. how the hekk will i earn from that…
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Mitch says:

19 years ago

Yuga,

I found your blog by accident. i can’t help noticing that you are a web-developer. Can you show me what you had done before. Maybe I can use you.

Make sure you use the subject web-developer from Guimaras or else I will delete you as spam.

Thanks
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The Ca t says:

19 years ago

natanggap ko yong bill pero yong tungkol sa aking choice cut wala.

hehehe malaki rin yong natanggap ni C. baka maraming magbago ng isip nilang maglagay ng google adsense.
*wink*
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Abe Olandres says:

19 years ago

Yung kinita daw nya pinambayad sa tuition ng dalawang dalagita. Buti na lang niregaluhan siya ni Speedy ng camera nya na yan. :D

Btw, another email was sent to two of your contact emails. Sana naman matanggap mo na. :D
- Reply
The Ca t says:

19 years ago

Uh yuga…

kaya ba nakabili ng bagong camera si Connie? at balak pa yatang bumili na naman ng bahay?

abe,
wala pa yong aking e-mail saiyo. paano ako kikita niyan ? hakhakhak. tingnan mo ang isa ko pang email dito.
- Reply

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