Why all the blog-related ads?

More than half the time, Adsense ads on this blog are displaying mostly blog-related adverts, especially the Link Ad Units. I used to wonder about that and even used the section targetting feature with very little success.

Then I realized that becaus eof the contextual targetting nature of AdSense, you’d be hard-pressed to avoid those blog-related ads. The whole site is reaking with the word blog and blog-related keywords. So, I logged-in to my AdWords account and check for the usual suspects if they are being used for the campaign.

This gives us the hint that the density of these keywords will ultimately lead to a blog-related ad.

The URL of the site has the word blog in it. I notice that the words in URL is a great factor with how Google AdSense take the context of the page.
Each entry has the words “comment/s” and “posted/post/s”. These words are on the top of the keyword density list.
Your category lists will most probably have Blog News, Blog Rolls, Blogging, etc.
You’d most probably have mentioned the word blog in half your entries.
You most probably have the word WordPress or MovableType somewhere in your navigation bar or footer.

So, what to do to get rid of them blog-related ads? Or at least minimize their likelihood of showing up? Unfortunately, I don’t know else i would have already got rid of them here. :D

However, I believe that if you can minimize the incidence of these keywords ever showing up in your blog, then, you have a better chance.

How about changing the word comment/s to reply/replies or write website/site/blogsite rather than constantly repeat blog. Then, avoid domains or sub-domains with the word blog in them — something I should really take into consideration more often. Or how about use text-images instead of words? That way, you still retain the words but the Googlebots won’t be able to read them.

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

10 Comments

Abby says:

18 years ago

Looks nice
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astonishing table becomes industrious player in final says:

18 years ago

I enjoyed your site so much so i have to say it to you. to fetch cosmos you should be very lazy
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Alan Liew says:

19 years ago

Blog often don’t get highly related Google ads this can lead to low CTR.

Alan Liew
Make Money Online
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Abe Olandres says:

19 years ago

@ Marc

I tried that and I got fewer clicks. :(
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Migs says:

19 years ago

But then again, blogging ads are a sign that there are no higher paying ads available for your page.
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Marc says:

19 years ago

Abe, eto extreme option for de-blogging your blog for AdSense :)
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Alfie says:

19 years ago

That’s true abe, removing that keywords would help, and if you are really serious about removing blog related ads, you have to;

1. remove links to other blogs
2. reformat your template such that it doesnt look like a ussual blog template,
and most importantly,
3. use adsense section targeting, http://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371
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rain says:

19 years ago

Me, too. Looks like its half blogs, half photography. Naks! :)
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Fleeb says:

19 years ago

My ads are all about blogs all the time, hahaha. It was all about hurricane katrina before I realize that the adsense spider does not like sessions.
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vern says:

19 years ago

I haven’t had blog related ads on my front-page for a while now. My guess is that adsense not only gets their ads from what is on the page, but also the historic content of the site. It took some time before I got rid of blog ads even after it I stopped talking about blogs and removed blogrolls from my pages except one. Google also has an adsense spider that comes in once in a while on new entries. I wonder how it uses that spider to affect ads displayed.
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