Advertising via AdWords

A few weeks after using my $35PHP 2,054INR 2,966EUR 33CNY 255 free Google AdWord credits to promote some of my other projects and business, I realized I could also use it to promote my blog as well. Hmm, why haven’t I thought of that earlier?

Blog Herald summarizes several ways of advertising your blog, the paid way. Though my blog has been very doing quite fine with dozens of keywords, bringing in tons of search engine traffic, I thought I might spend some time targetting other keywords as well.

A quick glance at my internal stats showed some very good results on the ff. keywords:

Top 10 Keyword Hits (via search engines)

hello garci – 6,567 hits
gloriagate – 1,262 hits
button maker – 791 hits
smart wifi – 372 hits
gonuts donuts – 216 hits
starbucks franchise – 212 hits
image hack – 210 hits
edsa mail – 58 hits
chicken inasal – 44 hits
paypal philippines – 35 hits

There’s an idea I was experimenting on with AdWords and AdSense. I target relevant keywords using AdWords to direct searchers looking for it to a page about the keyword with an AdSense ad. I wait and hope that they click on a related ad and earn from it. My hypothesis is this — “Is it possible to earn higher revenue from AdSense using AdWords directed pages?” What I did was bid very low ona keyword ($0.05PHP 3INR 4EUR 0.05CNY 0.36) and hopefully earn more than that from the possible clicks on the ads. Theoretically it is possible, but my little experiment could not verify that to a 100% certainty.

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

6 Comments

Kates says:

19 years ago

I think it could work. I’ve seen sites advertising using adwords. The sites have no content just adsense.
- Reply
Marc says:

19 years ago

“Is it possible to earn higher revenue from AdSense using AdWords directed pages?”

Probably not. Here’s why:

Keyword: “hello garci”
AdWords bid: $0.05 per click

AdSense earning of publisher per click: $0.01 (20% of $0.05)

Technically, you’re losing $0.04 per click.

Adwords and affiliate marketing, that’s another story ;)
- Reply
Abe Olandres says:

19 years ago

@ Marc,

Yes, my first impression was the same. However, what if there are other related ads along with it? Maybe somehting like “Nokia Ringtones” ad or something that might fetch you a higher pay rate?
- Reply
Marc says:

19 years ago

Ah now that’s another story.

I think I get what you’re driving at. Direct $0.05 adword clickers to a mesothelioma-optimized page containing AdSense ads worth, say $50.00 CPC, so that you earn $10.00/click ($9.95 profit). Interesting concept. Though it may be hard to have someone click a mesothelioma ad when he’s originally expecting “hello garci” content. I’m not saying it’s not doable ah :) lemme know if it works and I’ll buy you beer hehe :)
- Reply
utpal says:

18 years ago

thanks for the information its very helpful
check my Mesothelioma cure and treatment , online Mesothelioma information, and all about mesothelioma symptoms site http://mesotheliomahealth.bravehost.com/
- Reply
personal arms says:

12 years ago

You need to be a part of a contest for one of
the most useful blogs on the net. I’m going to highly recommend this website!
- Reply