Apple might acquire Beats Electronics for $3.2 billion

Beats Audio, makers of premium headphones (premium prices too), might soon be a part of your iPhone, iPod, and iPad.

Rumor has it that Apple is considering to buy Beats Electronics, makers of the popular Beats Audio products, for $3.2 billion. Beats was recently valued at more than $1 billion, and even with Apple’s large cash pile of around $159 billion, this will pose as the company’s biggest acquisition yet if it pushes through.

This is not the first time that Beats Audio was incorporated with mobile devices. HTC owns 50.1% majority share of Beats and had their previous flagship smartphones come with special Beats Audio branding, earphones, and software. However, due to high cost and low revenue, HTC stopped offering premium earphones and eventually divested their holdings from Beats last year.

Beats Audio also recently launched their own music streaming service that competes with the likes of Apple’s iTunes Radio and the more popular Spotify.

{via} {source}

Daniel Morial

This article was contributed by Daniel Morial, a film school graduate and technology enthusiast. He's the geeky encyclopedia and salesman among his friends for anything tech.

http://www.yugatech.com

17 Comments

ariel says:

11 years ago

i think nice move for apple if they consider buying beats…kasi naman ang pangit ng quality ng headfones ng apple tunug lata kaya to kung ikumpara mo sa beats…
- Reply

ariel says:

11 years ago

@atvmfn i think tama ka jan, beats kasi masyadong overhyped, pero i like the heavy base ng mga products nila..
atvmfn says:

11 years ago

IMHO
There a a lot of other brands out there who could provide the quality headset that APPLE needs without the overHYPE ($3.2 billion, sheesh, talk about waste of money)

Kjata says:

11 years ago

kung high quality yon audio dapat high capacity/quantity naman yon battery nila the more better sound output mas malakas ang consumption ng power sa battery
- Reply
totoy says:

11 years ago

Wala parin tatalo sa Bose! Siguro kung Bose pa yan handa ako pag ipunan. Beats – malakas lang sa Bass
Bang & Olufsen – maganda lang design pero parang jbl lang tunog
Bowers and Wilkins – Gustong tapatan Bose pero iba parin tunog ng Bose
Senheiser – kung wala ka budget pwede na pag tsagaan
Focal – mga bingi lang may gusto
Bose – the best! Better sound through research!
- Reply

Totoy says:

11 years ago

@fandroid

Tama ka dyan! At meron yan si Pres.Obama. Bose ang naka imbento ng noise canceling. At patented yan. Bose Better sound through research.
fandroid says:

11 years ago

Maganda ang Bose lalo na ang noise cancelling headset. Gamit ko yan. Okey sa base, may kamahalan lang. Kumpara sa Beats, mas okay ang Bose.
Totoy says:

11 years ago

@abuzalzal

Hahahahahaha! Dami ko tawa!!! Isa kang mangmang na tawa!!! Walang alam!!! Hahaha! Kung wala ka alam sa tunog manahimik ka! Kung di mo kaya bumili ng Bose, mag tyaga ka na lang sa kenwood mo!!! Wala ka pinag iba sa mga Bose basher na skwater!!! Hahahahah!!! Isa kang Bungol!!! Makapag patugtug na nga lang sa Bose Companion 5 ko. At mamaya nuod ako movie gamit Bose Cinemat GS II. Haaaaay….

Remeber abuzalzal wag bitter pag wala alam. Wag bitter pag di pag di pa nasusubukan. At wag bitter kapag di kaya bumili.
abuzalzal says:

11 years ago

“Bose – the best! Better sound through research!”

f*ck this shit, dapat masubukan mo silang dalawa. ulul. tama sayu yang name mo, totoy ka pa nga.

theo says:

11 years ago

More reason for apple to overprice their products…. :)

BEATS – over-hyped brand for audiophile wannabe
see a review: http://www.head-fi.org/t/597320/monster-beats-pro-a-full-review
- Reply

Carlo says:

11 years ago

Have you read the review?? The reviewer said that although its overprice its still a good product due to having a good build quality, nice design and an ok sound quality( not Sennheiser or AT level of sound quality ofcourse). And also, i dont think those audiophile wannabes will go for a audiophile hated headphones.

smearsh says:

11 years ago

high quality audio for every apple owners!
- Reply
kul says:

11 years ago

time for Samsung to start considering buying Sennheiser…
- Reply
Audio Freak says:

11 years ago

Beats? Wala naman yan sa Sennheiser, Bang & Olufsen (B&O), AKG and Audio-Technica.
Abot langit ang price ng iPhone. Wala pa nga yan Octa-cores sila. Talagang ang ganda lang ng OS ng Apple. OS at Build ang binibili na mahal kasi solid state built ang Apple.
- Reply

D'nephew says:

11 years ago

@abuzalzal

Hoy Kupal may nalalaman ka pang beats dyan eh Konzert lng naman ang speakers mo!
abuzalzal says:

11 years ago

Hoy kolokoy,

Daeg parin ng dual core a7 chip, ang octa core ng mediatek or yung gimmicky 8core chip ng somesong.

Beats? Overprice? Welp. At least you got a quality headphones. Just like iDevices. Hahahaha