Apple's New iPhone SE is Great, but it's Insulting » YugaTech

Apple’s New iPhone SE is Great, but it’s Insulting

Apple just released their newest iPhone, the iPhone SE, and in a nutshell, it’s the iPhone 6S in an iPhone 5S chassis. That’s all nice, really, but I’m not as enthusiastic about it as I should be.

iPhone SE

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Save for Apple’s 3D Touch technology and maybe a few more emissions, the iPhone SE packs a lot of specs from the iPhone 6S – the speed, the software, Touch ID, the cameras and more in a smaller body that houses a 4-inch display.

Apple is selling us an iPhone with a 4 year old design

I honestly would consider getting an iPhone SE since huge phones can get really tiring to maneuver, and small phones these days come with big compromises, but the design that it’s using is the iPhone 5 design that debuted in 2012, and while that should save them costs and engineering time, it screams lazy – with the only way of people knowing that you upgraded is if you look closely or if, you guessed it, you get the Rose Gold version. It’s not that you want people to know you have a new phone, but it would take away from Apple’s premium experience when you’re using a phone with a 4 year old design.

The iPhone SE is a more affordable 6S with few compromises

And speaking of costs, the recycled design should be the reason why Apple is able to sell it at the price of just $399. That’s $250 cut from the iPhone 6S. If I had an iPhone 6S and I didn’t care about size nor 3D Touch, it would have frustrated me a lot knowing I could have saved around Php11,600 if I waited. Besides, generally speaking, the iPhone 5 is a better-designed phone at launch compared to the iPhone 6.

And finally – the iPhone SE’s base model is still at 16GB, which is really unacceptable at this point.

Don’t get me wrong, though, because generally, I like the premise behind the iPhone SE – an ‘affordable’ small iPhone with very little compromises. It’s just that, I expected a little more from Apple, the company who positions itself with the words “Think Different”, and I don’t see anything new here.

Bob Freking

Bob Freking occasionally contributes articles to the website. He is a UST Graduate of Commerce & Business Administration, Major in Marketing Management, and a full-time Sith Lord with three dragons.

60 Comments

Dudirty says:

9 years ago

This article is an insult to yugatech. I mean really, you rant about a non-flagship apple phone that it’s primary objective is to make it more affordable and sell it to those who like smaller phones. Again, it is not their flagship phone so why rant about this phone not offering something new?
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Wired_boy says:

9 years ago

bakit kailangan mong depensahan ang Apple, di mo alam inuuto ka lang nila? lol

ross says:

9 years ago

hehehe sa tingin ko failure na naman yan, iba na labanan ngayon mas marami ng pag pipiliin na mas ma feature at kahit papano mas mura pa, no prob yan s amga mapepera.
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Easy E says:

9 years ago

I think this will be a hit. Honestly.

Easy E says:

9 years ago

Im still proud with my iphone5. Four years and still relevant, thanks to the SE
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Chappy says:

9 years ago

I agree. I love my iPhone 5S and I’m super excited for SE. Cheaper yet better version of 5S. :)

abuzalzal says:

9 years ago

This thing isn’t really affordable, outside the US they are selling it to Galaxy S7 level price
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cruizer says:

9 years ago

Insulting because you are not the target market for it. This is for people who want a smaller phone that runs iOS.
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Micael Angeles says:

9 years ago

Apple designers & engineers got lazy with iPhone SE seriously. Its just like they found old iPhone 5S shells lying around and stuck iPhone 6S guts in it gave a new colors and called something else.
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Quackdr says:

9 years ago

WHAT? Are you paying for a “made-to-order phone”? Obviously not. If it doesn’t fit with your requirement, then it’s not for you… there are other intended market. Move on! Lol… I never expected this kind of consumer rant from a Marketing Mgt. student and PRO of Commerce & Bus. Student Council of a respected University.
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DRQUACK says:

9 years ago

Clap clap chong, nice comment. You contributed a lot. One, ad hominem much? Two, your comment is insulting. What does this post have to do with what he’s doing? Please, enlighten me.

XY says:

9 years ago

A disappointment.
Apple could do much better.
This will be like the 5C, only the fanboys will love it.
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Jelo says:

9 years ago

Bili na…bibili ako….
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PS Libradilla says:

9 years ago

Not an upgrade, it’s another release phone. They release a smaller phone packed with performance not a phone with new features. They will soon release maybe Iphone 7 but this release is not in line with it.
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