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Smart finally catches up, to offer iPhone 4S to subs

Back in September 2010, I wrote about Smart’s bid to carry the iPhone 4 in the Philippines. The commitment price then was allegedly in the 6-billion peso range {read story here}. That did not pan out but Smart continues to talk to Apple regarding their internet-enabled iDevices.

I’ve chatted with several Smart execs about this before and though they say that they’re continuously talking to Apple, they would not comment on the iPhone itself. Turns out the big PLDT man himself has spilled the beans (my guess is that this was prematurely announced).

A report from Inquirer.net quoted Manny V. Pangilinan confirming that Smart will carry the iPhone 4S by December.

Manuel V. Pangilinan, chairman of Smart’s parent firm Philippine Long Distance Telephone Co., confirmed that Smart was in talks with Apple to launch the latest version of the iPhone—iPhone4S—before yearend.

“We’re working on the iPhone4 first because there’s a lot of demand for it,” he said.

The iPhone 4S will be offered to the high-end subscribers of Smart so we’re looking at Plan UnliData 4000 or All-In Plan 3500 (probably with some cash out).

For more than 3 years, Globe has captured the iPhone market in the Philippines, leaving Smart no choice but to pick Windows Phone 7 and Android devices as their flagship handsets (Smart has a strong partnership with HTC to bringing premium Android handsets in the country). They also banked on their Netphone strategy but that’s mostly Android as well.

It will be interesting how Smart will position the iPhone 4S to its subscribers and how this affect its partnership with HTC. More importantly, we’re all interested how much the iPhone 4S be priced once it lands on their lap.

Abe Olandres
Abe Olandres
Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.
  1. The beauty of competition. . I hope they bring the prices down.

  2. So this mean that iphone 4s will be available in the Philippines by December 2011.

    • Aplle already announced that the iPhone4S will launch by the end of the year to the rest of 70 countries after HK tomorrow….

  3. Maybe now Globe will consider taking care of their existing subscribers a bit more.

    I’m seeing this as a definite win for consumers.

    • LIKE!

  4. and if they bring it here, perhaps apple store philippines will also start selling unlocked iphones as well. good for everyone who wants to have a bite on apple.

    • FYI, there is no official Apple Store in the Philippines. All we have are ‘resellers’.

      No iTunes Store = No Official Apple Store.

    • 1337, Leo is probably talking about the online Apple Store Philippines.

    • to 1337 there is an official Apple Store in the Philippines and itunes store I even buy apps there

    • There is no official Apple store in the Philippines.When you try to buy from store.apple(dot)com/ph the product be ship from Singapore to Philippines. If you saw one apple store here it’s 100% fake.. If you try to click contact apple Singapore from their website it will display their address “7 Ang Mo Kio Street 64
      Singapore 569086” while store.apple(dot)com/ph it say’s Cupertino..

    • That’s right chris. ;)

      Joe & post_app are loyal Apple fanboys. :D

  5. This will bring up the competition in the country. I’m wondering how will this affect Globe on their promo?and how will Smart match Globe’s postpaid plans? :D .. For sure not only smart subscriber will benefit on this but also globe subscriber because of the competition ..

  6. JKisaragi says:
    Maybe now Globe will consider taking care of their existing subscribers a bit more.

    Let em relate to y’all:
    Around 5 or 6 months ago, I went to Globe Eastwood to apply for an iPhone 4. Being a loyal customer (over 13 years with 4 lines), I expected some consideration. This is what I got: “I’m sorry, sir. It makes no difference if you’re a loyal customer. You have to terminate 1 of your lines and apply for a new one to get the iPhone 4.”

    So to this very day I constantly remind myself…that time will eventually come and I’m gonna bump into the Globe CEO…he’s gonna get a mouthful.

    • also had the same experience. i’d been a loyal Globe subscriber for 8 yrs now and i was also told like that. it was really sad and maddening. maybe this deal will open up their eyes…

    • same here. globe does not offer retention plans unlike smart and sun who offer free phones to subscribers who are outside their current plan. @globe, you have to cancel your old number and apply for a new plan. globe is the last when it comes to rewarding loyal consumer. i retain my globe subscription just because i have no choice. my business is directly associated with my globe number. although im planning to shift to globe’s lowest plan and subscribe to smart as my new main number.

    • This is very true. Globe doesn’t care about its existing customers. Even the rewards program is twisted. Existing locked-in customers are NOT allowed to redeem rewards. Once you’re out of the lock-in period, you’re required to be locked-in again for another 2 years just to redeem the rewards. I had enough so I terminated my plan for good and I’ll just stick with Sun.

    • Globe: outdated and primitive way of dealing with their customers, kulang sa breeding tsk tsk tsk

  7. so wala na exclusivity ang globe to iphone? sana nga with this impending iphone competition, bumaba ang presyo ng globe…

  8. Now Im holding up my postpaid application to Globe! Im eyeing for the Smart All-In Plan for the iPhone 4S.. Yay! I am currently subscribed to the Smart Unli Postpaid. Will change my subscription when iPhone 4S is available… =D

  9. Next stop Sun Cellular!!!

  10. selling brand new SAMSUNG GALAXY NOTE! 1 stock left
    37000.00, call for faster transaction 091785*****

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