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Laptop Hunters: It all comes down to price!

Recent research revealed that there’s a slow growth in sales of notebooks and desktop PCs in the last quarter. But thanks to netbooks, the numbers aren’t too drastic. Microsoft is banking on the idea that it all goes down to price.

Like Lauren in the first Microsoft ad, the second ad features Giampaulo who was given a budget of $1,500.

It becomes pretty obvious where this series of ads is leading to. Most people, when they buy a new laptop, will have the ff. considerations in mind:

  • Price. I believe 90+% of all individuals who buy a new laptop will have a set price in mind before anything else. We all have our own budget and I think only those who have tons of moolah can truly be budget-free.
  • Specs. We don’t often settle with just the basic specs. As much as possible, we want to bump up the RAM, the HDD, CPU and other optional stuff we can add (like a higher-capacity battery).
  • Brand. For the same specs, some brands are more expensive than others. HP and Sony laptops are typically more expensive than MSI or Lenovo (and to think the people in the two ads still ended up with HP means they can still get a better bargain with other brands).

After this second ad, I don’t think the next ones will be anymore interesting unless Microsoft veers away from the price argument.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

44 Responses

  1. Avatar for laptoppcs laptoppcs says:

    This design is steller! You certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent
    job. I really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

  2. Avatar for qwertz qwertz says:

    Neo who?
    Just like the majority of users have said, neo laptops are of bad build quality…sorry guys but it’s the truth

  3. Avatar for paulkev09 paulkev09 says:

    laptop buyers should know how to pay for the quality, not for the brand name. also, smart buyers do buy laptops whose specs are “swak” or fitted to their budget.

    i recently bought an asus k40ae laptop and it was a “big bang for the buck”. i am so happy that it can play street fighter 4 fine.

    the cheapest brands today are acer, asus, emachines, msi and lenovo. the mentioned brands offer great quality for the cheap price.

  4. Avatar for isaiah isaiah says:

    i want a lapyop but not that costly…. i want itcheap but reliable… i have a bad experience with dell….it’s expesive but turns off without reason and i decided to change this with cheaper ut reliable one…. :-))

  5. Avatar for Angelito Angelito says:

    masyado tayong brand-conscious, dapat alisin natin yan colonial-mentality. patronize our own and help build our country. sa price ng MAc, i can have many laptops for the other brand which is nice too

  6. Avatar for punk_princess punk_princess says:

    hello just asking if how do i fixed my neo laptop…..its broken kzi eh ung monitor ng crack naupoan kzi…i wait for repliez hehehehehe….then ask lang din ako i have smartbro connection at home 8months nah di nagamit kxi nasira ung pc nmin do i have to pay it parin ba if i never used it with in 8months?

  7. Avatar for Papi_pol Papi_pol says:

    for a cheaper alternative yet with quality performance… im sticking with acer…

  8. Avatar for Era Era says:

    kaya nga ist too expensive..

  9. Avatar for iceman iceman says:

    my bad.. dells quad core laptop was unveiled just this april 12, 2009 not august 12.. as for the market launching maybe autumn this year

  10. Avatar for iceman iceman says:

    well pop quiz gramps your dell is faltering its market shares faster than the world trade center going down.. It was overtaken by Hp, Sony, Mac and even toshiba already due to customer dissatisfaction they just cant keep up with the growing trend and innovation.. And fyi sony is the 1st one who had introduced the blu ray for a laptop at a cheap price less than 1100 dollars. And HP has a quad core laptop already like 3 months ago in the market. I dunno about your dell homeboi, they just stumbled upon it just like weeks ago, so they intoduced its 1st quad laptop this august 12 no market release yet.. but hey look its still as ugly as as askal.. such a laggard.

  11. Avatar for Karl Mac Karl Mac says:

    It should be cheap + good after sales. Lahat yan galing Taiwan or China ang components. I chose Acer, kasi kapitbahay namin ang service center. I once had a problem in restoring to factory settings, I just went to the service center and they did it for free. Pag-HP or Dell ang katabi kong service center yun din siguro bibilhin ko.

  12. Avatar for Nie Nie says:

    Okay iceman, Sony is not the real deal. It never was – no offense meant to you… If it can please everyone (which is impossible), then it’s the real deal.

    Why the Americans still like Dell? Common sense dawg, most Dell users are satisfied with their laptops, and it’s not only the Americans. Tatlong araw lang pala sa ‘yong naka-on eh, eh itong laptop ko (na Dell) naka-on 2 weeks, pinatay ko lang kasi dinala ko nung nagout of town ako.

    Just to be fair, nakagamit na ako ng Sony laptop, it was good… But you know what? It was a lot more expensive than my Dell and my Dell had better specs, it was more durable and it gets less attention (less prone to snatchers).

  13. Avatar for BoogieWonderLand BoogieWonderLand says:

    I was in the hunt for my 1st notebook for the past 3weeks. on the 3rd week, i plunged in & get an HP Pavilion dv5. why? because its an HP. hehe.. :P i really like how it looks. simple yet elegant.

    before that, i was able to use a colleague’s NEO laptop but was not impressed by its build quality (no offense meant to NEO users here, i do love how it performs).
    i was able to use an MSI laptop as well. this one’s just like NEO but with a better customer aftersales support i suppose. & its really bang for the buck. my brother got his 14.1″ C2D T5800 2.0GHZ, 4GB DDR2 800MHZ mems, 160GB HDD, Intel X3100 builtin graphics,wifi for P26,000. i think its much lower now.

  14. Avatar for Kenneth Yamat Kenneth Yamat says:

    what you get with mac is a user friendly, bug free, virus free software. OSX is the best one out there. good thing win 7 is coming out to somehow raise the competition. hardware wise, and talking about general specs, macs are not at par with similar pc’s at the same price range dun sila talo at kita ang galing ng marketing team ni steve jobs, but yeah your getting a cheap deal for a pc but the cost for un-installed softwares out of the box, i.e. office, anti-virus and others would rebate your “mac tax” somehow. pero, sa bagay sa pilipinas, walang arte2 sa software at over all performance basta nagagamit at mura pede na. tulad ng laptop ko. bulok na neo. amp, hahaha

  15. Avatar for Bay Bay says:

    I’m inclined to agree:

    “Indeed, this is essentially the argument that Mac fans offer when confronted with the idea that Apple’s machines are too expensive. Sure, they say, Macs might sometimes induce sticker shock, but that doesn’t mean they’re inherently much more expensive. It’s just that they include a lot of high-quality components as standard features, making for much more powerful machines.”

    From: http://www.slate.com/id/2215267/

  16. Avatar for Adrian Adrian says:

    macbook is the best pa din.

  17. Avatar for maxpc maxpc says:

    Great update yuga. Todo na pala mag-advertise sa states ang microsoft ngayon. Neo din gamit ko. I just read somewhere else na clevo daw pala gumagawa nun. Pumunta nga ako sa site nila to check kung totoo nga sinasabi nila.

    Here is my neo elan 3103 i bought last week.
    http://neo.com.ph/neoelan.aspx
    Here is the same laptop under clevo name
    http://www.clevo.com.tw/en/products/prodinfo.asp?productid=122

    Trusted naman clevo sa states kasi sila din gumagawa ng sager notebooks dun pero may bad reputation lang talaga tech support ng neo dito sa pinas.

  18. Avatar for Karl Mac Karl Mac says:

    NEO? If you google “neo laptops” this is the second link: http://www.philippinelaptops.com/2007/10/03/neo-laptop-tech-support/
    to appear. Used to be the top hit.

  19. Avatar for no_label_noise no_label_noise says:

    the third ad is out…and MAC if for kiDs…lol…they end up buying a Sony…

  20. Avatar for no_label_noise no_label_noise says:

    the third ad is out…its still about price…and then purchased a Sony…

  21. Avatar for iceman iceman says:

    ok from my experience sony is the real deal.. i just bought a vaio vgn-fz140e like 6 months ago and its serving its duties well.. man tatlong araw nang nka on without shutting it down its still running..well kasi malaki ung built in fan nya and its on top of a twin fan swiss gear chill pad i just bought.. sony is very reliable, entertainment pal and a workhorse dont forget its vaio so bragging rights peeps… money well spent… as for HP its very innovative, beefed up RAM and harddrive and stylish in their own american way.. I bought a tx2110us tablet for my fiance weeks ago and heck look at all those goodies bluetooth, swivelscreen, touchscreen and finger print reader and ofcourse its HP.. As for you apple lovers these are entirely for bragging rights.. Yeah they are stylish but heck they had weak ram and harddrive plus expensive. Im thinking of buying a mac air pero I read a news 2 days ago READ THIS MAC LOVERS.. that asus (a taiwanese computer company) is the one making apples macbooks??!! what the heck all those money for a made in taiwan laptop.. ( ofcourse mac will deny it) im not taking any chances dawg.. by the way americans still loves Dell I dunno why.. they are ugly and unreliable laptops. these are the laptop trend here in south beach miami my friends..

  22. Avatar for alvin alvin says:

    iba kasi ang feel ng plastic ng neo eh. sorry to neo fans, pero i personally think that the build quality is as cheap as the price. I’m all for HP and Sony. Acer din madami na budget laptops na competitive. pangit lang talaga ang service center!

  23. Avatar for lenard lenard says:

    been using a cheap but really functional neo basic with win 7 beta installed. neo rocks (well at least for me)

  24. Avatar for deuts deuts says:

    I don’t think that HP can be that more expensive than others. I think they’re even cheap for the specs they offer.

  25. Avatar for LX LX says:

    @Anne. Get a Thinkpad X200. A little more than your budget, but worth it!

  26. Avatar for Mike W Mike W says:

    yup talagang big consideration ang price.. and tama si sir yuga sa tip nya dati dun sa show sa ch11, na compaq laps are the best bang for the buck! cheap yet very good specs! we just got the compaq pesario cq40 laps, just don’t go for the vista starter kasi really useless for work!

  27. Avatar for jojo jojo says:

    … sipag ni boss, may post parin

    cheaper maybe if apple have a marketshare like pc
    (cross fingers pati toes hehe)

  28. Avatar for jobucks jobucks says:

    It’s too expensive

  29. Avatar for jobucks jobucks says:

    they are too expensive…..

  30. Avatar for ... ... says:

    giampaulo’s right.. if you go you must pay fo a pc not for a brand…

  31. Avatar for jhay jhay says:

    It’s the price indeed. If I had that amount, I’d go for other brands with higher specs than a Mac.

  32. Avatar for mike mike says:

    other variants of this ad aside form the price argument could be a wider selection with regards to brands, parts and software. Which could really be a key selling point as well if advertised correctly.

    Or maybe games as well, since only a hand-full of mainstream games are available on the mac (correct m if I’m wrong).

  33. Avatar for Anne Anne says:

    @ BrianB
    – Yeah, Apple has good service, but the warranty is expensive, man. That’s 10-12k every 2 years for AppleCare.

    I have a 55k budget and choosing between a Macbook White and a Thinkpag X61, but I’m going for the latter because it’s more durable and comes with 3 years warranty WITHOUT the $200 Applecare.

  34. Avatar for Paul Paul says:

    brand is indeed the least of our priorities. i mean, with the specs and the price, i guess i am willing to go ahead with a buy. it would be a different story altogether if the brand is apple, of course.

  35. Avatar for jca jca says:

    Based on the video, it’s a VAIO FW series.
    On the Sony website, it starts at USD 839.99.
    Since the mother and son was talking about Blu-ray, I think they got a mid-tier, if not premium VAIO FW model. In Amazon, the FW model with Blu-ray costs USD 1,179.99.

  36. Avatar for BrianB BrianB says:

    Apple has the best warranty service here right now, so if you’re like me and want to budget your electronic purchases in 3-to-5 year segments at a time, no choice but Apple. I just do not trust those retail shops to be honest.

  37. Avatar for Darren Darren says:

    HP is No.1 so I’m not surprised in the ads the consumer finally chose a HP NB, LOL ~~

  38. Avatar for information information says:

    Punta ka pinas.. mgpanakaw ka.. $1,500 can buy more than 1 laptop.. Hehehe.. :)

  39. Avatar for sky sky says:

    Here’s a link to the third ad: http://www.youtube.com/watch?v=Qui43P1kztw&eurl=http%3A%2F%2Fnews.cnet.com%2F8301-13860_3-10216489-56.html&feature=player_embedded

    If he got a VAIO for less than $1500, it’s probably a basic specs VAIO. lol.

  40. Avatar for sky sky says:

    There’s a third ad up now, it’s a child and a mother. They bought a VAIO.

    I don’t think HP is in the same league of expensive as Sony, at least in the US. VAIO’s are way too expensive. The HDX is actually kinda cheap for its specs.

  41. Avatar for Selboy Selboy says:

    hate expensive brands…. love my neo notebook

  42. Avatar for rizalavenue rizalavenue says:

    I like neo too. lol

  43. Avatar for gizmotech gizmotech says:

    1st Laptop Hunters ad lady lauren bought an HP
    2st Laptop Hunters ad giampaulo also got the HP
    hmmm..I smell something *** between microsoft and HP….

  44. Avatar for Darren Darren says:

    I like NEO !!!

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