It was a fierce battle between Microsoft and Google in gaining a stake on Facebook. Earlier today, Facebook announced that it has made an agreement with Microsoft for a 1.6% equity stake worth $240 million.
Wow! That makes Facebook total valuation at $15 Billion (with a big B). Facebook could now become the 5th largest pure internet company in terms of market capitalization, right after Google, eBay, Yahoo and Amazon.
But why such a small purchase? Why Microsoft?
Well, this purchase was all about advertising. Google and Microsoft wanted to put their foot in front of the door. And the best way to strike an exclusive advertising deal with Facebook was to buy into the company. Now that Microsoft is a stakeholder, they can now position their world-class advertising prowess and promise Facebook more ad revenues than any other.
Google is great with links/text micro-advertising (AdWords/AdSense) but if Facebook just ends up using AdSense, they don’t need to partner with Google as anybody can just sign up with AdSense. Besides, AdSense has poor performance track record with social networking sites.
With Microsoft’s ad sales team, they can deliver top notch banner ad deals with Facebook. That’s sure money for each and every ad impression on Facebook. Microsoft’s $6 billion aQuantive purchase is paying off for the Redmond giant.
YugaTech.com is the largest and longest-running technology site in the Philippines. Originally established in October 2002, the site was transformed into a full-fledged technology platform in 2005.
How to transfer, withdraw money from PayPal to GCash
Prices of Starlink satellite in the Philippines
Install Google GBox to Huawei smartphones
Pag-IBIG MP2 online application
How to check PhilHealth contributions online
How to find your SIM card serial number
Globe, PLDT, Converge, Sky: Unli fiber internet plans compared
10 biggest games in the Google Play Store
LTO periodic medical exam for 10-year licenses
Netflix codes to unlock hidden TV shows, movies
Apple, Asus, Cherry Mobile, Huawei, LG, Nokia, Oppo, Samsung, Sony, Vivo, Xiaomi, Lenovo, Infinix Mobile, Pocophone, Honor, iPhone, OnePlus, Tecno, Realme, HTC, Gionee, Kata, IQ00, Redmi, Razer, CloudFone, Motorola, Panasonic, TCL, Wiko
Best Android smartphones between PHP 20,000 - 25,000
Smartphones under PHP 10,000 in the Philippines
Smartphones under PHP 12K Philippines
Best smartphones for kids under PHP 7,000
Smartphones under PHP 15,000 in the Philippines
Best Android smartphones between PHP 15,000 - 20,000
Smartphones under PHP 20,000 in the Philippines
Most affordable 5G phones in the Philippines under PHP 20K
5G smartphones in the Philippines under PHP 16K
Smartphone pricelist Philippines 2024
Smartphone pricelist Philippines 2023
Smartphone pricelist Philippines 2022
Smartphone pricelist Philippines 2021
Smartphone pricelist Philippines 2020
frank says:
now they will control this..
http://www.xtremegadgets.net
Berlin says:
I always thought that Zuckerberg dislike Google or Apple for some reason. And he just gave Google the finger here. But this move could be similar what Google did to Yahoo. Yahoo was powered by Google for a long time, making Yahoo their sugardaddy. Facebook can turn against MS anytime once they finish working on their web OS. That web OS, btw, is nicknamed Parakey which Zuckerberg bought from another youngy, Blake Ross, founder of Firefox.
Right now, Facebook is focusing on behavioral targetting (the holy grail of online advertising) instead of paid advertising like adsense. They’re taking on Google head-on. Google just made a 500 million advertising deal with Myspace. So why give everything to Google? MS is allowed to advertise 3rd-party ads on Facebook. And I’m sure they have companies loaded with cash lining up.
minor says:
wow mas mahal pa ang facebook sa national budget ng pilipinas
Lonely Pinoy says:
Right now I am using Kontera for my Song Lyrics blog. I believe it is owned by Microsoft.