I was sent this PDF file containing Universal McCann’s Social Media Research for March 2008. The research surveyed 17,000 internet users in 29 countries. It’s an 80-page report that covers topics on blogging, online videos and social networking sites in general.
While the results of the survey are pretty interesting, I find some of them almost unbelievable (at least the ones that involved the Philippines). Take note however, that the sample population included in this research only involved people who used the internet daily or every other day aged between 16-54 years old. That means, the figures are skewed towards the hard core or heavy users.
McCann puts the Philippines’ Internet Penetration at 15.4% (based from InternetWorldStats.com).
The reason behind the skewed figures on the last item, RSS, is that the average Filipino “active” internet user is more tech-savvy than the average internet user in most western countries. Active means daily use or at least every other day. That means “active” internet use in the Philippines isn’t that mainstream yet. But that’s already evident from the internet usage penetration stats above.
Update: Copy of the research study can be downloaded here {PDF, 26MB}.
YugaTech.com is the largest and longest-running technology site in the Philippines. Originally established in October 2002, the site was transformed into a full-fledged technology platform in 2005.
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Ligaya says:
I’m a little iffy about this, because it doesn’t even describe how many actual respondents were interviewed from each country. We only have a universe. How do you say that 17,000 = There’s no way we can accurately countercheck the data. :S
vonjobi says:
i think it’s misleading to say that the philippines is “ranked” 1, 2 or any number. the study itself doesn’t use that terminology.
we need to remember that 100% of respondents from the philippines is less than 20M, while 10% of respondents from china is probably more than 100M. apples and oranges.
what this study highlights for me is the fact that while a few of us are using the latest technology, along with many others around the world, there are so many more filipinos who are not even able to access a computer.
my two cents =)
Abe Olandres says:
@drew, re-uploaded. :)
@jan alvin, it’s on Alexa’s Philippines Top 100 sites.
Jan Alvin says:
Kuya Abe! Alam mo yung Iyottube!! Well, the research is absolutely true because we Filipinos can easily adapt to whats happening in our enviroment.
Andrew says:
Hi Abe, the file is corrupted. Please reupload :(
Abe Olandres says:
I’ve uploaded a copy of the PDF (26MB), see link on the update above.
joseph says:
Would it be possible for us to get a copy of that PDF?
The Jolly Jetsetter says:
Interesting information– what I am curious about is how the content we seem to be actively uploading (video’s, blogs, etc.) are being received internationally? I often feel that filipino content usually circulates within the filipino population (and a lot of our content is in english).
ralph says:
wow
animomedia.com says:
Yes you’re right Filipinos are so tech-savvy, compare to americans!
Dexter says:
This is a great information. Thanks for sharing..