Apple to change its iPhone pricing strategy

Apple to change its iPhone pricing internationally

Apple has announced that it will reduce its pricing strategy for its prized iPhones in several international markets.

iPhone sales are down globally for the company’s fiscal 2019 Q1 that ended last December 28, but they have still made USD 52 billion in revenue for the past year. Apple CEO Tim Cook has expressed to Reuters that its pricing has become a major issue in several countries where their currency has weakened against the US Dollar, and the company hopes to change that by making changes to its future iPhone pricing. “And so as we’ve gotten into January and assessed the macroeconomic condition in some of those markets, we’ve decided to go back to more commensurate with what our local prices were a year ago in hopes of helping the sales in those areas,” Cook said.

The most recent lineup of iPhones released is some of the most expensive to date, with the most affordable iPhone XR being sold locally at PHP 50,990, up to the most expensive iPhone XS Max at PHP 97,490. The company is expected to benefit from a roster of more affordable devices given that its services, such as Apple Music and App Store, are generating income and growth for the company.

7 Comments

ariel says:

6 years ago

honestly speaking i still use my ipone 5s Gold but after that wala na di na ako na apple kasi lumabas na ang samsung 6edge plus na fall ako sa samsung then lumabas ang galaxy note 8 na fall din ako kaya meron din ako im waiting for the galaxy X kung lumabas pa na mas maganda ang galaxy note X don ako mag upgrade i steer away from apple products since ipone 5S gold or champaigne gold ang tawag nila sa edition na yun ngayon pang carfone na lang siya tinanggal ko sim at gimamit sa bluetooth ng everest ko kasi pianghirapan ko ang playlist ko don hahahaha
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m says:

6 years ago

i like apple.. but i can no longer justify its price.. i still use my old iphoneSE =P
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jobert_sucaldito says:

6 years ago

Its too late to fix this Tim, you ripped off people for so long. Revenge is coming… lol.
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ariel says:

6 years ago

overprice talaga at wala namang substance mga product nila the world and tech landscape today is different than say 10 years ago na pag may bagong labas ang apple nagkakandarapa ang mga tao makakuha ng isa eh ngayon iba na mas madami ang competition offering cutting edge features which apple does not have …ikaw ba bibli ka ng apple na mas lowtech pa sa samsung or huawei with a price worth 70K hello kanila na lang yan dito na lang ako sa high end na samsung o huwaei mas cutting edge pa ang mga feature nla….ang vivo na midrange smartfone meron ng biometric feature eh ang apple meron ba nun nganga sila no wonder down ang sales nila

yes overpriced fone with no cutting edge features except an improvement of past celfones features…
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K L says:

6 years ago

taasan nio pa please, para sa mga social climber…
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uwat says:

6 years ago

overprice parin yan period
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iphonepremiumparindaw says:

6 years ago

Igaya na lang nila sa pricing ng lg v40 yung xs max na may pinakamalaking storage.
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