Now that two of the major networks have gone completely online with their prime time news broadcasts streaming on Facebook and YouTube, their impressive performance could give us a good glimpse of the online viewing behavior of a typical Filipino family.
With ABS-CBN shifting all their TV programs to digital, rival GMA Network also prompted to (globally) broadcast their own news programs on Facebook and YouTube (although they’ve been doing so domestically for some years now). GMA 7 still has its regular free-to-air TV broadcasts while ABS-CBN has none, except for its cable channels and the TV Plus.
On its first day, ABS-CBN shocked a lot of digital natives with their impressive showing on their live streams with more than 190,000 concurrent views on Facebook, ultimately attracting 8.7 million views on Facebook and another 1.1 million views on YouTube. You can read our earlier story about it here: ABS-CBN going Digital: By the Numbers.
TV Patrol viewership on Facebook/YouTube during the 1st week of online broadcasts.
We were told by a network insider that this impressive showing of TV Patrol on Facebook/Youtube was the catalyst for GMA 7 to finally broadcast (globally) their news programs on the same platforms.
Both network’s performance on Youtube and Facebook gives us a good glimpse of their reach and answer quite a number of interesting questions:
- Which platform do Filipinos prefer when watching livestreams?
- Do they prefer to watch live or just the replays?
- Is there streaming fatigue?
- Which network has a wider reach and has sustained its viewership over the past weeks.
So we went through the last 2 weeks to check the latest views from streams on Facebook and YouTube. We also took a spot check on the peak concurrent views for both platforms and monitored the post-stream gains in video views for the next 12 hours after the stream.
ABS-CBN’s TV Patrol raked in a total of 16.2 Million views (1.15M views per day, average) on Facebook while GMA 7’s 24 Oras got a total of 22.2 Million views (1.58M views per day, average) for the same period (May 13 -26). The number of views on YouTube is smaller with TV Patrol getting a total 4.5 Million views (325k views per day, average) and 24 Oras getting 7.3 Million (524k views per day, average).
In the past 14 days of FB livestreams, TV Patrol had more views for 2 days while 24 Oras got more views for 12 days. In YouTube, 24 Oras had more views over TV Patrol in all of the last 14 of livestreams.
TV Patrol is showing a downward trendline in viewership for the past 14 days with a high of 1.94 Million in May 14 and a low of 683k in May 23. Also, the last 7 days, it only got more than 1M views for 2 days and the rest fo the 5 days were all under 1M views.
24 Oras is also showing a slight downward trend although not as prominent as that of TV Patrol. The program got a 14-day high of 2.43 Million last May 21 and a low of 379K last May 23 (which is noticeably very low compared to the other 13 days). 24 Oras’ viewership is generally flat but manages to kick better than average viewership every few days.
The same observations can be made in the YouTube livestreams. 24 Oras generally performed better than TV Patrol in all the last 14 days of the broadcast with TV Patrol getting an average of 325k views and 24 Oras getting 524k views.
We also observed a downward trendline in both ABS-CBN and GMA 7 with the former being more prominent.
As for concurrent views, we watched both FB and YouTube streams of the two networks simultaneously and took the peak viewership during their 2-hour broadcasts. Here, we noticed that more people are watching the livestreams on YouTube rather than Facebook.
TV Patrol was peaking at around 17.1k concurrent viewers while 24 Oras was somewhere around 17.4k viewers on their Facebook live channels.
On YouTube, their numbers are better with TV Patrol getting a peak of 55k viewers and 24 Oras closing in at 60k viewers at its peak. This is a stark contrast during the 1st week of their online broadcasts where FB Live was getting way more eyeballs (up to 190k for TV Patrol).
At the end of the YouTube stream last night (May 26), TV Patrol already got 30k views for their broadcast while 24 Oras only got 17k views. However, these numbers continue to grow in the next 12 hours. By 7am the following morning, TV Patrol attracted 257k views while 24 Oras jumped to 422k views.
GMA 7’s concurrent viewers on YouTube are also on the incline with 44k last May 14 and 60k last May 26. ABS-CBN’s concurrent viewers remain relatively flat with 53.5k viewers last May 14 and 55k last May 26.
Also worth noting the total number of followers/subscribers of both networks (as of May 30, 2020):
ABS-CBN added 410,000 new YouTube subscribers in March and 220,000 in April. GMA News, on the other hand, added 400,000 new YouTube subscribers in March and 320,000 new subs in April.
Looking at all these data, we can make some rational observations about viewing behaviors of the average Filipino, relative to the broadcast performance of the two networks:
- YouTube is the preferred platform for livestreams over Facebook in the long-term. This could be also be attributed to better notification of YouTube when a stream is live as well as the signal-to-noise ratio of FB compared to YouTube. For virality, it’s still Facebook over YouTube as seen in the 190k concurrent views of TV Patrol last May 7.
- Facebook is the preferred platform for replays as shown in the total views of both broadcasts after their live stream.
- Between Facebook and YouTube, Facebook has a larger reach with a factor of 3:1 (it’s 3.6 for TV Patrol and 3.0 for 24 Oras).
- TV Patrol suffered a huge drop of viewership, almost a 90% decline, from a high of 9.95M combined views last May 7 to just 950k combined views last night (May 26).
- 24 Oras outperformed TV Patrol on Facebook with a 58% share and on YouTube with 62%. Their combined viewer market share on FB/YouTube is 59% for GMA 7 and 41% for ABS-CBN. GMA 7 is also somehow able to sustain its viewership.
- Viewers are experiencing some sort of live stream fatigue as observed in the noticeable decline of total views between the two networks.
Editor’s Note: An earlier chart of YouTube subscribers incorrectly used “GMA Network” (17.1M) stats instead of “GMA News” (6.45M). This has been corrected.
naka subscribe man o hindi sa youtube channel ng dalawang channel pwede pa rin manood kahit sino, malay natin ang iba nag click subscribe lang pero hindi naman nanonood kaya binabase pa rin sa views yan tama lang ang observation.
It actually means ABS might have purchased inorganic bots as subscribers; hence their lower view to subscriber ratio. Just because you are not happy with the facts presented to you does not mean they are misleading or unreliable.
Actual Organic people VS Purchased Inorganic bots :)
ABS-CBN has more subscribers yet GMA got more views. Interesting. :)
One more thing, GMA News Youtube channel uploads 24 Oras Express videos after a few hours of their livestream. It is a condensed version of the news for the day. I watch these Express videos instead of the livestream. Might be more fair pa nga if you include the Express video numbers.
FYI: The only days where TV Patrol beat 24 Oras are Saturdays (May 16 and 23) when their timeslots are different and did not completely go head-to-head with each other.
For me let us patronize kung sino ang may pinakamalaking taxes na binayad, na tayo din naman ang nakikinabang.
Youtube subsribers as of May 30, 2020
ABS-CBN News – 9.38M
GMA News – 6.45M
You’re article is misleading and unreliable.
Paano mabibigyan ng job ang mga workers s abs.Ano ang maiaambag s bawat isa.Paano masolusyun ang pandemic,mga walang car na nglalakad punta s work.DAMI PROBLEMA.PLs refrain yang competition. Lets unite,pray @ hav compassion s lahat. God bless us all
Please change your timeline chart into a line chart to see spike down or up than a line chart it gives better insights
Added.
hindi yan ang tamang oras para mag patetenro kung sino ing kagaling na kaye ing kasalukuyang nangyayari obat kaya etanamu mikasanmitung ne para antindyan yuko
Hi Abe,
To add perspective as well, hope you can also mention in your article the number of FB and YT pages that each News Program has for better appreciation. I agree with previous comments here that the “spread” of availability generally reduces the over-all viewership. Also, its worth mentioning that beyond online, GMA still has broadcast while ABS-CBN only has cable.
Added the total followers/subscribers as well as gained during the last 2 months. Yes, I initially thought that ABS having no free-to-air TV is already common knowledge.
OMG! As of this time do we still need this rating in amid pandemic? Instead why dont we unite and cooperate to overcome this virus? Forgwt that rivalry.. It is non sense after all.
Abs cbn forever the best ang kapamilya network
Mas siksik sa balita ang 24 Oras keysa tv patrol na puro nalang tungkol sa franchise nila and binabalita. Mas may kridibilidad din ang 24 oras.
Really?
Youtube subsribers as of May 30, 2020
ABS-CBN News – 9.38M
GMA News – 6.45M
Check YouTube fto confirm.
Maybe additional info, the decline in facebook and youtube viewers of tv patrol can be attributed after people learned that they can watch tv patrol via tv plus-teleradyo channel. I too shifted from watching from fb to tv… , why.. its tiring to watch in a small cellphone screen.
This is why we also monitored the live viewers and volume of replays of the stream. The results showed that there are way more replay viewers than live viewers.
ABS CBN is only the best.
Telege be????
Well, it’s because many families uses TV Plus to watch TV Patrol … and there’s the I Want site too … the you tube and Facebook is not an accurate gauge to measure the viewers of TV Patrol … for one thing, sina Lolo at Lola do nanonood sa internet … sa black box sila nanonood … millions of Filipinos have also availed of the black box …
The comparison is based sa online not tv
Hi, i think it is worth mentioning that TV Patrol can be watched from several youtube channels and fb pages simultaneously:in Anc and teleradyo plus abs-cbn news. Are your numbers already the total viewers watching TVP in all yt channels or fb pages?
Yes, they are all counted and combined.
I like how you presented this article l. Did not see any bias. Words used were neutral and plain factual.
The data shows ithat a wide range of Filipino audience are becoming eminent people of ntelligence and it just goes to show that ABS CBN have lost their credibility esp when it comes to news reporting.
Yung GMA 7 may balita cla sa probinsya namin sa cavite. Yung abs puro yung franchice nila yung balita. At wala gaano balita sa lalawigan ng cavite. Tama at accurate pa balita sa GMA7. Dati abs pinapanood ko. Kaso nagkaloko sa balita sa bagyo signal number 3 na pala sa amin ang balita sa abs s ignal number 2 sa amin.
Who posted this ? Obviously the rate of Channel 2 and Channel 7 unbalanced why? Natural yung percent ng nanunuod ng dos wala n. Eh natural bumaba at cnu pb manunuod. Bobo naman ang post eh nag OFF AIR dv MAYO 05 2020
Medjo unfair lang kase sa online kase dalawang sabay na online live ginagawa ng tvpatrol isa sa “ABS-CBN News(official fb page)” and isa “TV Patrol(official fb page)” which is na hahati ang viewers nito sa mag ka ibang page but same content? make sense? sabhin nating ang may 17k na nanonood on “ABS-CBN News(official fb page)” at the same time may 20k na naonoon sa “TV Patrol(official fb page)” may iba pa silang outlet online na sabay sabay iniistream ang tv patrol like iwantTV so ung Numbers na pinag babasihan nyo to compare the to media giants is a bit unfair kase nga nahahati ang viewers ng abs kumpara sa gma?
imagine combining those viewers into one streaming page on facebook for example pwedeng madoble or matriple pa ung sinasabi ng article na ito
Based po sa comparison ng data dito sa article, hati din ang viewers ng GMA sa Youtube and Facebook, it is the same with ABS. Mas unfair nga po yan sa GMA kasi sila meron pa silang live TV broadcasting which was not accounted for kasi ung mga nanonood ng TV hindi na sila manonood thru Youtube / Facebook.
GMA network is the best
24oras outranked abs-cbn due to blackbox(tv plus) shutdown?,.see the difference cause by this black box?hahah,..in provinces gma7 has weak signal in the black box that is why they just preferred to watch tv patrol???
Ano daw? This is online streaming, not blackbox.
Matagal na nasa youtube ang gma tyaka yung untv news
Sorry, we edited to stress the global broadcast from domestic broadcast of the livestreams.
24 Oras started its nightly YouTube livestreams three or four years ago. I should know because this was my nightly habit when stuck in traffic. Their Facebook stream began before the community quarantine in Metro Manila mid-March 2020, and that’s also before the shutdown of Channel 2.
Hello, are you in PH or abroad? GMA 7’s shift was global broadcast on YT/FB.