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After buying Twitter client Tweetie last year, Twitter has once again bought another client. This time, it’s TweetDeck. The price — a cool $40PHP 2,347INR 3,390EUR 38CNY 291 million in cash and stock (via @cnnmoney).
So why is Twitter buying all these clients when it can easily just create one of their own from scratch?
My guess is that Twitter has been monetizing their website for some time (reaching up to $100,000PHP 5,868,550INR 8,474,980EUR 95,230CNY 727,830 per sponsored trends and promoted tweets). The only other channel they cannot monetize are the users that use Twitter clients such as TweetDeck.
By snapping up all these popular clients, they can now drive advertising to them and hopefully be able to get back all their investments in time.
YugaTech.com is the largest and longest-running technology site in the Philippines. Originally established in October 2002, the site was transformed into a full-fledged technology platform in 2005.
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drustanus7 says:
so this is how it’s gonna be, they’re just gonna buy every third party client and leave them for dead…
kill3rfill3r says:
the question now is what will happen to foursquare-facebook-tweetdeck integration?
Arnold Gamboa says:
Abe, I read somewhere a few weeks ago that this attend by Twitter (and apparently a success) in buying Tweetdeck is a potential damage control since UberMedia is also trying to buy them and planning to create a Twitter-like service. Tweetdeck owns 20% of the total Twitter traffic, so it would be a disaster if a competitor gets the hand of Tweetdeck.
Arnold Gamboa says:
Typo: “this ATTEMPT by Twitter …”
Zo says:
i think i heard this too.
no choice really for Twitter if they want to stay on top of the game.
drustanus7 says:
hey guys, have you seen ashton kutcher’s twitter app???? Hilarious!!! http://www.aplus-app.com/