YouTube reveals 2024’s top trending videos and creators in the Philippines

As 2024 comes to a close, millions of Filipinos have once again spent countless hours this year watching their favorite content and creators on YouTube 37. To wrap up the year, YouTube has the list of the top videos, music videos, and creators that took the Philippines of 2024.

At the very top of the trends is Filipino content creator Esnyr’s -inducing romcom short “Highschool Heartbreak Experience.”

1. HIGHSCHOOL HEARTBREAK EXPERIENCE 13
2. BUDGET ULAM NG MGA PINOY 
3. Gagamba sa PINAS
4. ASMR ICE CREAM GREEN RED PARTY
5. ASMR RAINBOW DESSERT FROZEN NIK-L-NIP COLOR ICE CREAM MUKBANG
6. THE PROPOSAL
7. MAGKABABATA Short Film “Happy Valentines day”
8. Family Feud: ‘IT’S SHOWTIME’ HOSTS, NAKIHULA SA ‘FAMILY FEUD!’
9. ALBULARYO KONTRA ASWANG | SIRENA | KA BENJO 7 | TINIG NG SIRENA 
10. PAMILYA | Mama Papa Kapatid FULL SERIES

YouTube is also the main place to watch music videos anytime, anywhere. The Nation’s Girl Group, BINI, has the top spot with two of their hits: “Salamin, Salamin” and the global smash “Cherry On Top.” OPM reigns supreme for Filipinos with all but one of the spots in the Top 10 being taken by local songs.

1. Salamin, Salamin
2. Cherry On Top
3. Answer The G
4. Dilaw
5. sining ft. Jay R
6. Die With A Smile ft. Bruno Mars
7. Wag Na feat. CK YG (Lyrics)
8. Salamin, Salamin (Lyrics)
9. PALAGI
10. Wag Na feat. CK YG 35

The data shows that Asian-American actor and creator Alan Chikin Chow is at #1, followed by Esnyr.

1. Alan Chikin 18
2. Esnyr
3. Topper Guild
4. NichLmao
5. im siowei
6. PANDA BOI
7. BEN EAGLE
8. Andrey Grechka
9. Von Ordona
10. Geo Ong

“In the Philippines, YouTube isn’t just a global platform; it’s a vibrant reflection of Filipino culture. The fact that local creators like Esnyr are trending and OPM artists like BINI dominate the music videos list shows how deeply YouTube resonates with Filipinos. It’s where they connect with what matters to them, discover new trends, and celebrate their passions. YouTube has truly become the new TV, a space where Filipinos come together to be entertained, informed, and inspired,” said Mervin Wenke, Head of Communications and Public Affairs, Google Philippines.