Amazon introduces ‘Haul’ to take on Temu, Shein

E-commerce giant Amazon has unveiled its latest venture, a budget-friendly platform dubbed ‘Haul’.

This new platform is designed to compete with emerging e-commerce platforms like Temu and Shein, offering a wide range of products priced under USD 20PHP 1,174INR 1,695EUR 19CNY 146, with many items costing just USD 10PHP 587INR 847EUR 10CNY 73.

Amazon Haul promises affordable shopping with fast shipping. Orders over USD 25PHP 1,467INR 2,119EUR 24CNY 182 enjoy free shipping, while those below that threshold incur a USD 3.99PHP 234INR 338EUR 4CNY 29 fee.

The platform also adds discounts up to 5% off for purchases over USD 50PHP 2,934INR 4,237EUR 48CNY 364 and 10% off for orders exceeding USD 75PHP 4,401INR 6,356EUR 71CNY 546. Meanwhile, returns for items valued over USD 3PHP 176INR 254EUR 3CNY 22 are free within 15 days of purchase.

In its official announcement, Amazon says that they screen all products offered by Haul sellers to ensure quality and safety.

Amazon Haul availability

As of writing, Amazon Haul is currently accessible for US customers only via a smartphone. Users can either use the Amazon app or visit its mobile website 11 to access Haul.