The WWDC22 just announced the new M2 chip and new iterations of MacBook Air and Pro with an M2 Chip. Now, Apple is already in the works for a possible larger MacBooks and M3 processors.
Apple is supposedly releasing a 15-inch MacBook Air this year, but they opt to iterate their current models, but based on the report of Bloomberg, they could possibly introduce a 15-inch and 12-inch Macbook next year, 2023. As of now, Apple is yet to release an updated version of MacBook Pro 14 and 16 which is reportedly to house the incoming M2 Pro and M2 Max processors which are codenamed as J414 and J416.
Aside from this, Apple started their work with 3-Nanometer Technology which is said to bring improved power and efficiency based on macrumors. It is said that Apple is working on some M3 chips, codenamed Ibiza, Lobos, and Palma. Its reported target date of commercial production is around the fourth (4th) quarter of 2022 based on DigiTimes. The possible M3 chips which will be possibly released this 2023, is reportedly to feature up to 40 compute cores. Aside from this is the possible iPhone 15 modules with A17 chips based on macrumors.
These are the current information regarding the larger MacBooks and other developments from Apple. Stay tuned for more here in Yugatech.
The WWDC23 Apple event delivered few unexpected surprises in terms of new apple product lineup and upgrades vs prior gen. The biggest surprise of all was seeing Mac Studio getting an upgrade together with Mac Pro and without offering any differences. There’s definitely a risk of product cannibalization here, Mac Pro sales I believe will get hit very hard.
M2 Ultra chip on both models…So what are the users paying the extra $3k? Seems like the extra $3K price tag on Mac Pro vs Ultra is just for the extra internal PCIe slots? This is a very costly mistake Apple is making! Marketing-wise how do you differentiate the two?
That’s how Apple is making serious financial and strategic mistake here with such a lineup by risking cannibalizing their most high-end product – Mac Pro and seriously undermine Mac Pro sales in 2023/2024. This was a great day for Mac Studio as there is no need to buy Mac Pro unless you need to have those internal PCIe slots. But, If a user needs an extra expansion and slots, that user can just purchase the older intel-based Mac Pro. It’s much cheaper, more practical and makes more sense to do..
For the new Mac customers in 2023-24, they will be better off with buying the cheaper Mac Studio that runs on the same chip, same specs and cores as Mac Pro. That’s why upgrading Mac Studio this time was a shock to many of us as we did not expect it this time.
Overall, Apple’s desktop product segment at the WWDC23 seemed a bit chaotic and we have not seen any major iMac updates yet. Apple needs to better streamline their processes to make sure they keep timely updating the tech that sells well and generates them big profits + keeps them loyal & dedicated fan base.