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Microsoft “I’m a PC” Ads

The first 2 Microsoft ads featuring Bill Gates and Jerry Seinfeld got a lot of flak so they’ve rehashed the story-line to focus on the PC stereo-type as depicted by Apple. This time, Microsoft is using one its own Software Engineers — and they are simple but great ads.

It’s basically a jab against the “PC vs. Mac” ads distributed by Apple. Microsoft’s rebuttal sounds cool that make you wanna say “I’m a PC!”.


This one has Eva Longoria in it.


… as well as Pharrel Williams.

And according to Mike Arrington, “what they do is show lots of fascinating people saying that they use PCs. They highlight the fact that many people may be somewhat offended by the idea that they can’t be interesting or cool if they don’t use a Mac.

It reminds me of that Discovery Channel ad “I love the Whole World”:

Abe Olandres
Abe Olandres
Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.
  1. XP says:

    Good day! I just wish to offer you a huge thumbs up for
    your great info you’ve got here on this post. I will be coming back to your blog for more soon.

  2. kenshinflyer says:

    “Microsoft ads sucks. I am a Mac user but I do not like the Mac ads. Kinda arrogant and subtly offensive.”

    “i like mac ads. as others are saying, microsoft ads sucks! sorry microsoft. i’m a mac fangurl…”

    Wait a second… Did the ads mention “Mac” or “Apple”? And with the response the Mac folks generated, are they guilty?

    Batu-bato sa langit, ang tamaan may bukol.

  3. shunshui says:

    “…Bill Gates and Jerry Seinfeld got a lot of flak so they’ve rehashed the story-line to focus on the PC stereo-type…”

    idiot. the ads werent rehashed. they were part of the campaign strategy. dont try to be all-knowing about advertising stuff when you dont know what’s going on. the dudes who made this ads were crispin+bogusky, one of the best in the industry. they’re almost the same level as the folks from droga5 in terms of expertise and galing. the idea for the first wave of advertisements was to encourage discussions, while the second ones (the videos above) were meant to attack the Im a Mac, Im a PC ad and i think its working.

  4. yukorin says:

    i like mac ads. as others are saying, microsoft ads sucks! sorry microsoft. i’m a mac fangurl…

  5. vern says:

    I love it. About time Microsoft puts out some clever ads that speak back.

    Sadly, I haven’t see any of these commercials on network TV>

  6. Albert says:

    Microsoft ads sucks. I am a Mac user but I do not like the Mac ads. Kinda arrogant and subtly offensive. I was expecting Microsoft to blow out the Mac ads knowing that they allocated $300 million for this campaign. Microsoft really just dont know how to be creative…or even just provide creative direction for their ad agency. sad. I hope their next ads will be better.

  7. jhay says:

    It may not beat those Mac vs PC ads but this is definitely better than those Seinfeld ads.

  8. Abe Olandres says:

    Nope, it’s not John Hodgman (the PC guy in the Apple commercials). His name is Sean Siler, a look-alike, who’s working on IPV6 as Program Manager in Microsoft.

  9. Andre Marcelo-Tanner says:

    they should make a singing commercial like that for the PC ads :)

    Its cool how they got the same PC guy from the Mac ads, that is him right?

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