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Here is why I’ve given Nokia a second chance

For the longest time, Nokia was on top of the mobile phone foodchain. We’ve said that over and over again in previous articles, and today, they may have been eclipsed by other better selling brands. To be honest, however, I think Nokia’s doing a good job in trying to reclaim its spot as the number one smartphone company.

Several months ago, my stand on Nokia’s decision on Windows Phone was a little shaky. I even wrote an article about it here, asking if I should give them a second chance. Now though, I’m starting to think Nokia can do this.

nokia

I personally think that Nokia’s way to the top will be a lot easier with Android, but Nokia is indeed proving that there’s also a way to the top with Windows Phone.

Through WP, Nokia is a king. It’s the company that pops into your head when you hear Windows Phone, and it offers the best hardware running the software. However, for Nokia, it’s going to be a slow journey, but I am positive that they’ll get there.

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Nokia has a great design department & an amazing camera team. The software too is above average as they have made a good set of apps for Windows Phone – which lacks compared to Android & iOS. They have City Lens, Here, Cinemagraph & more, and I think it’s very cool. Also, it’s Nokia that’s doing most of the effort by releasing apps such as #2InstaWithLove – which calls out to Instagram to make an app for WP.

Windows Phone still adds a limitation to Nokia though, which is probably why Nokia has no 1080p phones and why the company had to make a separate Smart Camera app for the Lumia 925 to compete with present day smartphones

With all of that said, we’re just hoping Windows Phone’s next updates will be a lot better, since I think it’s very obvious – Nokia’s work can be a lot easier if Windows Phone didn’t hold it back.

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Marketing is something I feel that Nokia has just learned, and it’s one of the most important elements in business success.  This is very clear in their new commercial for the Lumia, and I think it’s very clever. If only they got that to more TVs, maybe their sales would soar higher.

I was disappointed when we didn’t see the rumored EOS phone on Nokia’s event, but even if that’s the case, I was still glad. If you haven’t noticed yet, the Nokia Lumia 925 is still the company’s reply to the HTC One & the Samsung Galaxy S4 – and it still competes well.

While the One is made out of aluminum and the S4 of polycarbonate plastic, the Lumia 925 combines both materials into one phone. The Lumia 925 has the best of both worlds with an aluminum side frame and a polycarbonate back.

The display can be argued with, but the camera isn’t  The Nokia Lumia 920 didn’t have a bad camera; it just didn’t do as great in daylight. Nokia aims to fix that with the 6th lens they’ve added into the 925. By keeping a relatively high megapixel count like the S4 and amazing low-light capabilities like the One, again – Nokia offers the best of both worlds.

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Without everyone really knowing, Nokia’s very competitive. When the other phone manufacturers added a bunch of camera settings into their devices, Nokia made sure they had a counterpart – and they didn’t wait for any tweak from Microsoft. As for the CPU and the other specs, one might argue.

Windows Phone needs to have a great update to accelerate Nokia further. Apart from that, it’s also the game & app developers that needs a push to strengthen the ecosystem.

All of those things will make Nokia’s way to success easier, but even with those at a slow pace, I’m sure Nokia will do just fine.

Bob Freking
Bob Freking
Bob Freking occasionally contributes articles to the website. He is a UST Graduate of Commerce & Business Administration, Major in Marketing Management, and a full-time Sith Lord with three dragons.
  1. It just shows that Nokia is not innovative when it just comes up with a counterpart feature. The phone’s camera “didn’t do as great in daylight”. Now is that a bad camera or what???

    • Did you just judge Nokia’s level of innovation by the ‘lacklustre’ performance of their phone’s camera in daylight?

  2. when i first used windows phone, it was love at first site. it is beautiful.

    • sight.. hehehe

  3. For Nokia to becone successful, kelangan din successful din ang Windows….and from an OEM’s perspective, Windows isn’t an attractive investment because

    1. You have to pay for WP licensing fee
    2. Terrible App support due to the slow adoption rate
    3. Seemingly limited software capabilities compared to Androud and iOS

    I have given up on Nokia since my E51 died…but I don’t think they will never reclaim their former glory…unless they go Android

  4. Microsoft is holding Nokia back, Nokia are doing a great job but the OS leaves a lot to be desired. Its missing a lot of key apps and functions. Android is very powerful, you can share from almost everything to other apps in android. MS needs similar functions to catch up.

    • Missing a lot of key apps? They have 145,000 apps on their marketplace, which may seem very small when compared to Android and iOS but they have 47 (of 50) of the most popular ones. Do your research.

    • How much is MS and Nokia paying you?

    • Still has no Instagram! Damn MS!

  5. huh? mobile phone foodchain? WTF is that?

    • a chain of mobile phones as food?

  6. I know that this is a little shallow, but the main reason why I opted to do the ios shift during the early iphone period is that nokia flagship phone has a relatively short life span. If they can release a phone that will remain relevant for at least a year (like that of the top of the line s and note series of samsung and iphone of apple), I might reconsider. Pero look at lumia 920 – sandali pa lang may kaagaw na. Bababa price. And as a typical social climber consumer – I wouldnt want thatm who would?

    • Wala ka namang problema eh feeling Elitist ka lang enjoy mo nalang kung anong mayroon ka at huwag ka ng makielam sa ibang tao.

  7. Whew.. very nice article.. Aprub! :)

    2nd chance for Nokia..

    Connecting People.

  8. Microsoft and Microsoft Windows Phone will survive due to the vast reserves of the company. Look at the XboX.

    Unfortunately Nokia will die due to lack of innovation, outdated parts and technology at premium retail price. Look at Microsoft Zune, Microsoft Kin, and the stillborn Microsoft Courier. The latest failure was Windows Phone 7.x and now Windows Phone 8, who still struggles with hardware issues and software features.

    Bill Gates: Microsoft’s mobile strategy was “clearly a mistake”
    http://tw.gs/Pbu2EY
    10 Ways Microsoft Tried and Failed to Rule Mobile
    http://tw.gs/Pbu3Zx

    To add, Microsoft is a hardware company primarily and a software company as secondary. Soon Nokia will feel the cold steel of Microsoft’s blade at its back. The ONLY thing going for Nokia now is its cameraphone, and the pinnacle of that achievement is not even available on WP8 – it is on the murdered Symbian platform. And even if they were to achieve 41MP sensor on the WP8 platform, it would be so gimped because of the hardware issues and lacking software features of the Microsoft mobile OS.

    • Microsoft is a software company. They make Windows, Office and stuff. They just recently entered hardware with xbox, kin, surface, etc.

    • You just gave me a link that tells me that Microsoft Hardware was created just to make the first Microsoft Word compatible mouse. Meaning the software came before the hardware -_-

      Bill Gates and Paul Allen were computer programmers. Their first break through was MS-DOS for IBM. Though they only bought it from another company.

      Additional Info: Microsoft is the largest software maker :)

    • @Mitee: Let’s define your terms:
      “Mitee says:
      May 22, 2013 at 5:15 pm
      Microsoft is a software company. They make Windows, Office and stuff. They just recently entered hardware with xbox, kin, surface, etc.”

      “Mitee: Microsoft is a software company.”

      – The truth is Microsoft is a software AND a hardware company.

      “Mitee: They make Windows, Office and stuff.”

      – True. Maybe “stuff” means XboX, Microsoft Peripherals (mouse, keyboard, trackball, controllers, etc.,), gaming consoles, mobile phones, etc., which are HARDWARE.

      “Mitee: They just recently entered hardware with xbox, kin, surface, etc.”

      – True. Except for the “recently” part.

      Here it goes:

      “The Secret History of Microsoft Hardware
      A gallery of the software giant’s lost hardware from an era that time forgot.”

      By Benj Edwards July 15, 2012

      “Microsoft is not a hardware company.” How many times have you heard this or read this? I’m guessing more than once. It’s a simple lie we keep telling ourselves despite the underlying truth: Microsoft has been designing and selling hardware products for 32 out of its 37 years in business. And hardware has been a consistently successful venture too, even in the early days. (Little-known fact: Between 1983 and 1986, sales of Microsoft mice (in units shipped) matched those of the company’s software products!)”

      http://www.pcmag.com/slideshow/story/300240/the-secret-history-of-microsoft-hardware

      I would not have believed it had I not seen it with my own eyes. So long, Nokia. It’s been a fun ride. More than 20 years with Nokia down the drain. Welcome your new WinPhans and MS overlords!

    • hey nutball, stop saying microsoft is started as a hardware company first and software second, it’s the other way around freakhead! check your facts!

      microsoft was formed in 1975, microsoft hardware division was formed in 1982 (35yrs ago), the fact that they mostly manufactured mice and keyboard, hardly, in my opinion, makes them a real hardware company, more like peripherals and accessories, so again freakhead, stop saying microsoft is a hardware company and pls read the articles that your quoting/linking before using in in your arguement.

  9. Microsoft and Microsoft Windows Phone will survive due to the vast reserves of the company. Look at the XboX.

    Unfortunately Nokia will die due to lack of innovation, outdated parts and technology at premium retail price. Look at Microsoft Zune, Microsoft Kin, and the stillborn Microsoft Courier. The latest failure was Windows Phone 7.x and now Windows Phone 8, who still struggles with hardware issues and software features.

    Bill Gates: Microsoft’s mobile strategy was “clearly a mistake”
    http://tw.gs/Pbu2EY
    10 Ways Microsoft Tried and Failed to Rule Mobile
    http://tw.gs/Pbu3Zx

    To add, Microsoft is a hardware company primarily and a software company as secondary. Soon Nokia will feel the cold steel of Microsoft’s blade at its back. The ONLY thing going for Nokia now is its cameraphone, and the pinnacle of that achievement is not even available on WP8 – it is on the murdered Symbian platform. And even if they were to achieve 41MP sensor on the WP8 platform, it would be so gimped because of the hardware issues and lacking software features of the Microsoft mobile OS.

  10. Nokia will not die because they clearly are on a platform that stands as ‘future-proof’. For the record, Android is NOT future-proof. The problem lies on the platform itself.

    • Future-proof like how WP7.8 can run apps from WP8?

    • @furion : Ouch?! Hahahahahahahahaha! Amen, bro, amen. ;-)

    • Future proof? are you sure? Oh yes, they have just announced that WP8 will only be supported til 2014.

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