In a blog post by Ralph Pini, COO and GM for Devices at BlackBerry, he announced that the company will no longer be manufacturing the iconic BlackBerry Classic which has been a reliable workhorse device for a lot during its time — some, until now.
The move was made so that they can offer their customers something fresh and better. They also believe that the Classic has already lived out its life and they are ready to move on.
“[T]he hardest part in letting go is accepting that change makes way for new and better experiences, said Pini”.
“To keep innovating and advancing our portfolio, we are updating our smartphone lineup with state of the art devices. As part of this, and after many successful years in the market, we will no longer manufacture BlackBerry Classic, he added”.
For those who are still planning to buy a BlackBerry Classic, you can still check online sellers for the last few stocks available or through local carriers if available.
Pini closed his post by saying that he is looking forward to giving consumers a new and better experience. We’re anxious to see what that will be, so here’s to us looking forward to those, too.
You may read his article below.
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John Nieurzyla says:
I have had a bb for 10 years now, and still love it, I only hope bb can actually replace it with a comparable unit, and better software not games but practical usage.