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Samsung smartphones retain top shipment for Q1 in PH

Samsung retains the top shipment for the first quarter of 2022 with a 26.4 percent share according to a report by Counterpoint Research. realme follows closely with a close 21 percent market share and OPPO isn’t far behind in terms of smartphones shipped in the Philippines with a 15.4 percent market share.

Counterpoint Research Monthly Philippines Share Tracker

Despite the steady shares that each brand shows, the overall shipment for the Philippines experienced a 5 percent YoY and 13% QoQ decrease in Q1 2022. The report states that the decline is a result of critical components and COVID-19 restrictions in China but was countered thanks to the new launches.

“The Philippines is fast emerging as a major gaming market in Southeast Asia and brands are not lagging in fulfilling the gamers’ demands. High-end gaming phones such as ZTE’s Nubia RedMagic 7, Asus ROG Phone 5s and 5s Pro, and the Black Shark 4 Pro are performing well in the market. Major brands are also not behind and are partnering with gaming leagues to become the official sponsor. Samsung has partnered with MLBB Professional Leagues, whereas realme has partnered with the Philippines national e-sports team SIBOL.”  –  Research Analyst Akash Jatwala

We may see a further decline in the second quarter which follows this trend due to the global inflation and COVID-19 restrictions in China. The Philippines posts a GDP growth of 8.3% in the first quarter of 2022,

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