Study says camera quality is the reason for users to upgrade their phones

Study says camera quality is the compelling reason for users to upgrade their smartphones

TECNO Brand Ambassador Chris Evan talks about the power of imaging at the launch of the Camon 18 smartphone.

Just as Chris Evans has shared in an interview, cameras play an enormous role in his life, and he commented that “After the pandemic, camera technology has become invaluable. The number of connections and friendships that were maintained through the power of video calls and sharing images online was so important in keeping us connected with our network and stay in a positive mindset.”

In a 2021 study done by BlinkAI, 41% of respondents stated that higher-quality photos and videos would be a compelling reason for them to upgrade from their current phones. Additionally, 44% chose better image quality for night photo or night video mode as the most persuasive camera enhancement. With the newest trends in mind, TECNO Camon 18 series furthers its grand vision to empower consumers to record all their stories through the power of imaging.

In line with current trends in the smartphone photography scene, the TECNO Camon 18 comes with three different rear camera lenses that allow users to experiment with creative photography and film ideas. In addition, the company has placed its resources into integrating a stabilized gimbal camera in the Camon 18 series with an improved stabilization effect of 300% compared to its previous models. As for its wide-angle lens, its area has increased by 65%, which provides a broader vision.

The Camon 18 Premier will be available in the market for regular selling beginning November 11 at the TECNO Mobile PH Official Store in Shopee Mall and the Lazada store. The Camon 18 Premier will retail for PHP 15,990.

The Camon 18P will be available for regular selling starting November 20 at the TECNO Mobile PH Official Store in Shopee Mall, and December 1 at the TECNO Mobile Flagship Store in Lazada, with an SRP of PHP 10,990.

As for the Camon 18, it will begin selling on November 20 at the TECNO Mobile Flagship Store in Lazada and will have a regular price of PHP 9,499.

TECNO’s Camon 18 series will be available for pre-order online via the TECNO Mobile PH Official Store in Shopee Mall, TECNO Mobile Flagship Store in Lazada, KimStore, Rulls Shopee, Rulls Lazada, Ephone Shopee, Ephone Lazada, Cellboy Shopee, Cellboy Lazada, Wirecomm Shopee, Wirecomm Lazada, and Audionet.

You may also check TECNO Mobile Concept Store in SM North Edsa and TECNO Mobile Kiosks in Market Market, Mall of Asia, SM Sta Mesa, SM San Lazaro, SM Pampanga, SM Dasmariñas, SM Batangas, and SM Rosario.

2 Comments

mozart says:

3 years ago

for me i think the number 1 reason would be the user experience. once the phone starts to slow down, people tend to replace it cause not everybody wants to exert some effort and restore their phones to factory settings and use it again. they would rather sell it and buy a new one. 2nd would be the battery life.
- Reply
joberta says:

3 years ago

#1 Camera, #2 battery.
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