Vivo and NBA Philippines recently announced their multiyear partnership, enabling both companies to reach their fans in a new way through tech and basketball.
Exchange of tokens between the two organizations. From far left: Francesco Suarez, Carlo Singson, Ted Xiong, and Hazel Bascon.
On the side of NBA Philippines, a consortium with Vivo will allow the organization to bring exciting digital content closer to its audience. In addition, the smartphone firm can act as a tech platform for interactive activities that will boost engagement among fans of both the NBA and basketball in general.
According to Carlo Singson, Managing Director (NBA Philippines), considers Vivo as their ideal partner as it will empower their entire team “to deliver new ways for fans in the Philippines to experience the NBA right at their fingertips.”
As for Vivo, the deal will open countless consumer reach networks through its newly gained access to the Filipino sports community, especially the basketball sector, and help the company strengthen its position as a brand on a larger scale.
“This collaboration was made possible through the core values shared by both our company and the NBA. We give all our energy to create a strong community, and maintain professionalism by providing the best service to our consumers,” said Mr. Jocson, Vivo Brand Manager.
