Canva has unveiled a new set of brand management tools and AI-powered design resources designed to assist teams and organizations of all sizes in visual communication and mass content production.
“Ten years ago, we launched Canva driven by a vision to empower everyone to design anything, no matter their skills or experience,” said Canva co-founder and CEO, Melanie Perkins. “Today, we’re thrilled to advance that vision by introducing a whole new range of features, focused on empowering brands to scale their creative outputs. As technology continues to advance, we are reimagining the design process by making it even easier to take what is in your head, get it onto a page, and out into the world, faster than ever before.”
With over 125 million monthly users and more than $1.4 billion in annualized sales, Canva is entering its tenth year as a dominant design platform. This represents an increase of more than 40 million users since the debut of Canva’s Visual Suite in September 2022. More than fifteen billion designs have been produced by these 125 million users in total.
Businesses like FedEx, Starbucks, and Zoom are embracing Canva’s all-in-one design platform to meet their needs for visual communication on a worldwide scale due to the continued growth of corporate and workplace use.
Canva: Now the Home for Every Brand
Nowadays, marketing and creative teams are entrusted with producing large amounts of material, frequently on a worldwide scale, for all organizations, regardless of size or industry. The desire to produce, collaborate, and communicate in the workplace using visual mediums is at an all-time high. This applies to everything from social media graphics to presentations, video material to documents.
Canva now enhances the capabilities of the Visual Suite with Brand Hub, a collection of new tools and features designed to assist teams and organizations produce effectively and maintain brand consistency. This will help marketing and creative teams keep up with these increased demands. Canva’s Brand Hub offers:
• Brand Kit: Create a Brand Kit with logos, colors, fonts, icons, imagery, graphics, and brand guidelines.
• Magic Replace: Instantly update brand assets across your entire company with a single click. From changing the logo in all of your company presentations to swapping out photography.
• Brand Templates: Design and share Brand Templates for teams to quickly create on-brand, compelling content. Save time on repetitive design tasks and scale up content output.
• Brand Folders: Set up Brand Folders to keep branding organized and accessible. Create individual folders to group unique branding for specific events, campaigns, teams or projects.
• Brand Guidelines: Organizations’ brand guidelines be automatically and contextually surfaced within the Canva Editor as teams create designs, ensuring everyone is equipped with the knowledge to best represent their brand.
• Brand Controls: Set brand controls and have the confidence teams are always designing on-brand content. Admins can limit fonts and colors, eliminating the need to check hex codes or look out for unapproved fonts.
• Approval Workflows: Admins can use approval workflows directly in Canva, ensuring designs are reviewed and approved before being published.
AI-Powered Visual Suite
Canva is also enhancing its Visual Suite by releasing a number of new AI-powered tools that speed up the creation process while revealing previously unattainable potential.:
• Magic Design: Simply upload an image then select a style, and Magic Design will create a curated selection of personalized templates ready for you to download to further customize.
• Magic Edit: Add or replace anything in an image. Identify where to add something, describe it to Magic Edit, and watch as it appears.
• Magic Eraser: Clean up unwanted details in images with Magic Eraser. Brush over the area and watch as the distraction is magically removed.
• Magically generate new Presentations: Create engaging and on-brand presentations in no time. Prompt the editor and watch as Magic Design generates a range of presentations with an outline and content on each slide.
• Canva Assistant: Unlock the best of Canva with the tap of a button. Search for eye-catching elements, get recommendations for images and layouts, or generate custom AI content to elevate your designs.
• Beat Sync: Automatically match video footage to the soundtrack. No more manual editing. Save time and instantly find the perfect moment to play with the beat.
• Translate: With the click of a button, automatically translate the text in designs to over 100 different languages and connect with audiences anywhere in the world.
• Magic Write: Create content from a simple text prompt in seconds. Canva’s AI-powered copywriting assistant is now available across the entire Visual Suite including Presentations, Videos and Websites making it easier than ever to write everything from website copy or presentation summaries.
In addition, Canva is debuting an array of highly requested features from its global community as well as sprinkling extra magic into existing ones.
• Draw: Unleash creativity with freehand drawing, underlines, or annotations. Sketch a simple shape, like a circle, and Shape Assist will transform it into a perfectly polished circle. Easily turn ideas into flowcharts, mind maps, and more.
• Layouts: Add content to a page and be recommended layout ideas for a design.
• Styles: Develop a signature look and feel by matching current designs to previous work. Find inspiration by browsing suggested color palettes and font pairings.
• Layers: Adjust elements without affecting other parts of designs. See all elements in one place – whether it’s text, shapes, images or video.
• Gradients: Need to make a design pop with a splash of varied color? Quickly add gradients to any background, shape, table cell, or frame.
• Precision Position Tools: Customize positioning, alignment, spacing and sizing with ease. Select one or several elements, then open the new Position panel and customize everything from one place.
• Alt Text: Create alt text for media, images and elements that describes what’s happening, providing extra context for those with visual impairment or accessibility needs.
• Smart Design Imports: Drag and drop any file straight into the editor to transform it into an editable Canva design. Design Imports are now easier, faster, and more precise than ever.
• 953 New Fonts: 953 of the world’s most popular fonts are now available including Arial, Avenier, Courier, Helvetica, and Times New Roman.
A new era of creativity and collaboration is being ushered in by Canva’s worksuite of products, enabling teams and organizations to produce visual communications at scale. You can learn more about any of the aforementioned to investigate it further.
