Creators on Twitch to expect bigger payouts

Twitch is now updating its Ads Incentive Program to help creators earn more.

Image | Twitch

At first, the Ads Incentive program (AIP) gives incentives to their creators by calculating ads through a fixed CPM, a flat rate for every 1,000 ad views to a creator’s channel. Now, Twitch is shifting from a ‘fixed CPM structure’ to a ‘percentage-based revenue’ for every revenue on each ad that runs on a stream. Based on Twitch, ‘This change represents a 50-150% ad pay rate increase for the vast majority of Creators on Twitch’.

For the Affiliates, this incoming August, 55% of their revenue also goes to the Affiliates as well. Starting in August, they can just set three minutes or more on their Ads Manager.

Twitch clarified that the AIP is optional, that creators can opt-in as the offer for monthly becomes available or they can opt out anytime and creators are promised that they won’t earn less in ad revenue through the AIP.