Globe has launched its games and esports efforts for 2022 which include the “Game Well-Played” campaign, bringing together gamers from all over the country to promote the good in gaming and draw support for the gaming industry across the Philippines.
The campaign kicked off with #KakalaroKoYanWithGlobe movement where everyone is encouraged to share the different benefits gaming has brought in their everyday lives, to break the stereotype around it by answering the question: “Ano nga ba ang napapala ko sa paglalaro?”
Renowned gamers like Cherizawa and Boss Maw shared how gaming helped them gain valuable skills like time management, financial independence, and multitasking in a series of social media posts using the campaign hashtag.
They recount that gamers can develop these skills while playing the likes of Mobile Legends, wherein one needs to protect one’s tower while leveling up their skills in the game to make their hero stronger. At the same time, in a clash, you need to be able to look out for your teammates—even heal them—while making sure you defeat your enemies.
Globe also produced and released a film called “Good Son,” where the narrative shows how a player draws support from his gaming community to help with his family’s needs.
In addition to the campaign, Globe also highlighted the improvements to its Go+ offers with GoPLAY, which promises more gaming apps and free in-game vouchers soon. Supported games include Mobile Legends: Bang Bang (MLBB), PUBG Mobile, Call of Duty Mobile (CODM), League of Legends Wild Rift, Valorant, and Legends of Runeterra. Genshin Impact and Pokemon Unite will also be added soon.
Globe is also establishing its position as the leading partner in gaming in the country by throwing its full support to professional leagues like Philippine Pro Gaming League (PPGL), and organizations like AcadArena and Blacklist International. They’re also teaming up with play-to-earn enablers like Sky Mavis, publishers of Axie Infinity.
Globe Broadband’s partnership with PPGL is a year-long partnership that supports Riot’s game titles in the Philippines as well as being the hosts of this year’s Valorant Challengers Tour and the WildRift Champions of SouthEast Asia.
Globe has also partnered with Telekom Malaysia and Swarmio Media for an all-in-one gaming platform: Globe Gamer Grounds.
“Globe Gamer Grounds is an all-in-one gaming platform that’s easy to use for any type of gamer–whether you’re a newbie, casual gamer, or a pro. True to Globe’s vision, we developed it with thoughtfulness to let users enjoy a massive portfolio of games that will fit every gamer’s fancy; connect with friends and battle it out on the grounds; buy upgrades for characters, may it be a new skin or a new set of weapons; track records and rise up the ranks; or simply stream all the best games,” said Tesh Kapadia, Executive Vice-President for Global Sales of Swarmio Media.
“We developed Globe Gamer Grounds with Telekom Malaysia and Swarmio Media to strengthen our mission to empower every Filipino to pursue a game well-played,” said Aligada.
“More than access, we want to continue to evolve and offer innovative products and platforms for gamers of all kinds. From the competitive players that play to take home championship titles and bring home earnings for their family, to those who achieve excellence by beating their previous records, and to the casual ones who simply want to enjoy the games they are playing–it’s always a game well-played with Globe,” he said.
Click here to know more about Globe Gamer Grounds — http://glbe.co/GlobeGamerGrounds.
