Home » HMD Global Announces Barbie Flip Phone #MWC2024

HMD Global Announces Barbie Flip Phone #MWC2024

Written By Randolph Novino
Published • March 3rd, 2024
MobileNews
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HMD Global is taking an interesting approach to kick off 2024. At MWC, the mobile maker gave us a sneak peek at some new devices they have in the works. First up is sure to be a real head-turner – a Barbie-branded flip phone is on the way with a fun throwback pink design. While details are light, it seems HMD wants to tap into the nostalgia and playful side of the iconic doll. Only time will tell if folks will really take to a Barbie phone or if it’s more of a novelty.

But HMD isn’t stopping there. They’ll also be launching the HMD Fusion smartphone in July with a clever twist – you’ll be able to swap out its rear shells to customize the look. It’s a neat idea that lets users personalize their device. The Fusion should offer folks a unique way to express themselves with their choice of accessory panels.

We are here to offer a digital companion that enhances your life.#LessScreenTime #HMD #MWC24 @larssilberbauer pic.twitter.com/4oL1eDvnss
— HMD (@HMDdevices) February 25, 2024

Additionally, HMD revealed plans to make screen repairs even simpler with an upcoming handset. It’ll be interesting to see just how user-friendly they can make the repair process.

Ravi Kunwar, Vice President – India & APAC at HMD- “We are very excited to announce the new HMD multi brand strategy which opens infinite colab possibilities. Our global association with Mattel to launch a Barbie co-branded device is a prime example. HMD will have ‘easy repairability’ and ‘sustainability’ as part of its brand promise always. We are confident about a strong smart 5G portfolio for India and other markets which we will announce very soon.“

And for those still holding out for a classic Nokia experience, HMD promises to bring back an iconic model this summer. While specifics are scarce, it’s sure to be a phone that triggers a rush of nostalgia. Only time will tell which retro gem they’ll revive.

With these diverse products, it’s clear HMD wants to appeal to different crowds in unique ways. Their multi-brand approach for 2024 shows versatility that could help them remain competitive. We’ll have to wait and see if their new offerings hit the mark once they’re unveiled.

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Randolph Novino

Founder of Pinoyscreencast started using YouTube as a medium to disseminate Filipino-spoken technical tutorials. He decided to embark on reviews focusing on affordable gadgets. As he kept sharing more content, his subscriber base grew and shared how his videos influenced them in making a product purchase. Randolph a.k.a "Biboy" has over a decade of experience with digital content creation, social media marketing, e-commerce strategy. He is also a maker who loves tinkering and creating functional things to make his life easier everyday. Email