Instagram has begun the global expansion of its ‘hiding likes’ test. Just last week, the social media platform announced the roll-out of the test in the US.
The experiment was first done in Canada, Australia, Japan, Ireland, Italy, Brazil, and New Zealand. For its global roll-out, the platform has stated that:
(While) the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community.
Hiding likes on Instagram include likes on public posts seen in the feed, on the web, and in user profiles. Users will still see how many likes their posts get, but other users won’t be able to do so. Users included in the test will see an announcement at the top of their feed.
