Meta is launching Facebook Reels globally today and is going to be available in more than 150 countries.
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The feature allows users to create short form content similar to what users do in TikTok. Users are able to cross-post Reels from Instagram as well in order to reach a wider audience. Alongside the rollout today, the company is also introducing new creative tools and monetization options for creators to make money from their Reels through advertising.
They are introducing their Reels Play bonus program, a part of their USD 1 billion creator investment, that can pay eligible creators up to USD 35,000 a month based on the views of their qualifying reels. These bonuses have currently helped creators fund reels creation and better understand what types of content works on Facebook. In the coming months, the company will expand the feature in other countries as it is now only available in the US.
Currently, Meta is testing Facebook Reels Overlay Ads to all creators in the US, Canada and Mexico, with more countries coming in a few weeks. There will be banner ads that appear as a semi-transparent overlay at the bottom of a Facebook Reel. Users might also see sticker ads, a static image ad that can be placed by a creator anywhere within theri reel. These non-interruptive ads enable creators to earn a portion of the ad revenue.
In addition to these features, creators around the world will be able to access new features such as:
- Remix: Create your own reel alongside an existing, publicly-shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel.
- 60-second Reels: Make reels up to 60 seconds long.
- Drafts: You will soon be able to create a reel and choose to “Save As Draft” below the Save button.
- Video Clipping: In the coming months, we’re planning to roll out video clipping tools that will make it easier for creators who publish live or long-form, recorded videos to test different formats.
More features are on the say soon according to Facebook. So stay tuned for more updates.
Source: Facebook
