During the Petal Ads Summit 2023, which had the fitting theme of “Go Beyond, Go Borderless,” businesses including AVOW, AppsFlyer, GroupM, and more highlighted the borderless opportunities for growing local businesses and industries to swiftly grow the Philippine market. Huawei Philippines and Adglow co-hosted the summit, which focused on the most recent developments in mobile advertising, with a shared goal of creating a better business environment.
A mobile advertising network called Petal Ads, formerly known as Huawei Ads, gathered established Philippine businesses, partners, notable experts, and like-minded powerhouses to exchange ideas and talk about issues facing the economy today. A global audience in industries like travel & transportation, finance, e-commerce, and more was made aware of the possibilities for Petal Ads to accelerate and drive businesses’ efforts through first-party data in a mobile-first advertising world.
Alejandro Guillen, Chief Executive Officer of Adglow, noted during the occasion that they have faith in Petal Ads to deliver effective advertising solutions thanks to its high caliber audience and secure environment. GroupM Head of Digital & e-commerce, Adglow, Laurent Goirand, stated that as AI changes the mobile advertising market, as the ability to forge deep connections between businesses and consumers are fueled by data and enriched by human creativity. In contrast, Ashwin Shekhar, Co-Founder & Chief Revenue Officer, AVOW, highlighted several tactics for empowering mobile marketers using Smart Media Buying and KPI-driven approach to maximize their campaigns.
The objective of providing Philippines enterprises with more sophisticated global commercial solutions, according to Ken Liang, Director of Philippines Ecosystem Development and Operation, is not to put them in direct rivalry with other platforms, but rather to give them options that are pertinent to their needs. As a result, the Petal Ads Summit will see the introduction of two new technologies that will support regional companies’ ambitions to increase worldwide connectedness.
“The strengthening of these businesses’ positions while helping Philippines to build one of the most robust mobile advertisement platform ecosystems will equip the Philippines market with capabilities to go beyond and borderless. With technological advancements getting faster and more effective, cross border opportunities are in abundance especially with the China market being the largest in the world,” said Liang.
In addition to rebranding from HUAWEI Ads to Petal Ads during the Summit, the company showcased additional innovative and cross-border marketing solutions. Petal Ads thinks that the rebranding will improve the mobile advertising ecosystem in the Philippines while also bringing the country’s economy more industrial solutions and cutting-edge technology.
Petal Ads, an all-scenario intelligent marketing platform, offers marketing and traffic monetization services to advertisers and publishers globally to assist in business growth and brand value enhancement. To do this, Huawei’s “1+8+N” all-scenario ecosystem, marketing prowess of Huawei apps, significant premium third-party traffic, vast business resources, and potent ad technology are all used.
