POCO becomes an independent brand

Years after the successful launch of the Poco F1, Xiaomi has announced that POCO will be spun off to be a standalone sub-brand.

Initially, the intention behind the POCO brand was to directly compete with flagship phones and different gadget categories from other companies. Its first release, the POCO F1, was a worldwide hit and was sold in over 50 markets. But unfortunately, with only 300 employees as well as sharing resources with its parent company Xiaomi, POCO was unable to follow up on its successful first launch. However, in a tweet made earlier today by Xiaomi’s Global VP Manu Jain, he stated, “What started as a sub-brand within Xiaomi, has grown into its own identity. POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own.”

Excited to share: #POCO will now be an independent brand!

What started as a sub-brand within Xiaomi, has grown into its own identity. POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own.

Join me in wishing @IndiaPOCO all the best.

— Manu Kumar Jain (@manukumarjain) January 17, 2020

While there have been leaks of Xiaomi trademarking the POCO F2 name, there are still no official details of new product releases at this time. We’ll report more as the story unfolds.

Source: TechCrunch