Qualcomm, Ferrari partner to accelerate digital transformation

Qualcomm has announced today a strategic technology collaboration aimed at helping accelerate the digital transformation of premium car brand, Ferrari.

Qualcomm Technologies will serve as Ferrari’s system solutions provider for its upcoming Ferrari road cars, as well as a Premium Partner for the Scuderia Ferrari Formula 1 team and Ferrari eSports team. Ferrari says that it will work with Qualcomm Technologies to bring the latest automotive technology advancements to Ferrari road cars utilizing the Snapdragon Digital Chassis.

The Snapdragon Digital Chassis is comprised of open and scalable cloud-connected platforms needed for next-generation vehicles which include telematics and connectivity, the digital cockpit, as well as ADAS functions and uses a unified architecture to deliver enhanced safety and immersive digital experiences that are updatable throughout the lifetime of the vehicles.

“We believe innovation requires market leaders working together,” said Benedetto Vigna, CEO of Ferrari. “Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation, ultimately enhances product excellence.”

Qualcomm Technologies will begin serving as a Premium Partner of the Scuderia Ferrari Formula 1 team at the start of the 2022 FIA Formula One World Championship race season where Snapdragon will be featured on the new Scuderia Ferrari’s F1-75 single-seaters.

Source: Qualcomm

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