Samsung’s next Unpacked event this year is set earlier than usual.
Samsung’s second Unpacked event this year is reportedly set on the last week of July—earlier than its traditional August schedule.
The South Korean giant is expected to announce the Galaxy Z Fold5, Galaxy Z Flip 5, Galaxy Tab S9 series, Galaxy Watch6, and potentially new audio wearables.
According to SamMobile, Samsung may hold the event anytime between July 25-27 which is based on the company’s tendency to announce new products mid-week.
This is about a month after the Google Pixel Fold’s rumored schedule for availability in June 27 (at least in the US).
Samsung is certainly aware that competition in the foldable space is heating up.
Last year, the Unpacked event for the Galaxy Z Fold4 and Z Flip4 was held on August 10, 2022.

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