Samsung is reported to be engaging business with design teams responsible for Nike’s brand development as well as for Starbucks in the past. The report suggests that the company may reboot its logo, advertising style and other elements as well. The target of the rebranding is for Samsung to attain a more strategic position, for it to wash out its Asian image and for it to compete in a more global level.
The reported reboot is expected to happen at CES 2013. Maybe Samsung could create a more classy logo, use more premium materials for their Galaxy line or push further their notebooks to compete directly with Ultrabooks and Macbooks.
A rebranding would be a very timely move especially with all the heat and attention arising from Samsung and Apple’s competition. Anyway, CES 2013 is months away and there are lots of things to be excited about. Early rumors suggested that the Galaxy S IV may be unveiled at the event but it was denied by Samsung later on.
{source}
Editor’s Note: Images above are just YugaTech renders.
SAMSUNG, start now your photocopiers….
Haha..
It’s like sports brand logo.
Waste of money. Just spend it on r & d.
Weak design. So cheap..
Looks like 2 Nike logo.
Looks like 2 Nike logo for me.
Samsung is all over the new episode of the Vampire Diaries
Well, this is bad… if that is the REAL new Samsung logo. It sure looks like an iPhone App icon. LOL!
they will rebrand it sam’s song
They shouldn’t have used the term “wash-out” but rather extend their image to the global market.
Sometimes, when people hear the name, samsung, it’s not associated with Chinaphone, it’s either associated with either of the three:
*iPhone Ripoff
*some other cheap-phone from Good Korea
*cheap plastic
so a reboot to a more global scale would work on Samesung and their copycat-condition at the moment.
Nokia suing time for the “squircle.”
what’s wrong with its Asian Image?
and why would Samsung trying to wash out their Asian image? to compete with the global market?
are you sure? hahah….
what’s wrong with the Asian image? smart *ss
What’s so freaking wrong with an asian image!? Samsung has toppled alot of giants without giving that up. Nokia didn’t droo its Finnish reputation at the height of its sales!