Samsung is back on top, reclaiming its crown as the world’s leading smartphone vendor.
As reported by The Korea Times, the South Korean tech giant captured 20% market share, with a staggering 19.69 million smartphones shipped globally in February 2024. This surge puts them comfortably ahead of Apple, which managed an 18% share with 17.41 million units shipped.
Analyst Kim Rok-ho of Hana Securities attributes Samsung’s resurgence to the “positive response” to its recently launched Galaxy S24 series, particularly in the US and European markets. Samsung dominated Europe in February, claiming a staggering 34% share.
Even the traditionally iPhone-loyal US market saw a significant shift, with Samsung’s share skyrocketing from 20% in January to a dominant 36% by February’s end. Apple, though still the US leader, saw its market share plummet from a hefty 64% in January to a less impressive 48% in the same period.
Samsung’s turnaround can likely be attributed in part to the highly anticipated January release of their flagship Galaxy S24 Series. Data cited by The Korea Times show that by the end of February, a staggering 6.53 million units had already been sold. This impressive feat is likely due to the phone’s Galaxy AI features, including real-time language translation during calls and “Circle to Search,” allowing users to instantly search Google for anything displayed on their screen.
For perspective, in 2023, Apple held the top spot with a 24% global market share, followed by Samsung at 17%. Xiaomi, Transsion, and vivo rounded out the top five with 13%, 9%, and 7% market share, respectively.
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