Sony launches new FE 24-50mm F2.8 G lens in the Philippines

Sony’s going big on small with the new FE 24-50mm F2.8 G lens. This compact full-frame E-mount option packs a surprising punch, offering high-resolution performance and creamy bokeh in a surprisingly portable package.

This lens might be light and easy to carry, but its image quality is anything but lightweight. Sony’s engineers crammed four aspherical and two ED (Extra-low Dispersion) glass into the design, minimizing chromatic aberrations for sharp, detailed photos and videos throughout the 24mm to 50mm zoom range.

Whether you’re capturing everyday moments, snapping portraits, or filming cinematic masterpieces, this lens delivers beautiful background blur thanks to its large f/2.8 aperture.

The 11-blade circular aperture is the secret sauce behind the lens’s signature G Lens bokeh. It creates a smooth, dreamlike quality to out-of-focus areas, making your subject the star of the show. Get up close and personal with a minimum focus distance of 0.19m (AF) and a 0.3x maximum magnification.

For more user control, the lens features a focus hold button, aperture ring, click on/off switch, and focus mode switch. Plus, the lens is dust and moisture-sealed with a fluorine coating for worry-free shooting in less-than-ideal conditions.

The FE 24-50mm F2.8 G features a speedy autofocus system with two linear motors, ensuring lightning-fast focus lock and quiet operation. It seamlessly integrates with compatible cameras for high-speed continuous shooting with tracking at up to 120 fps.

Sony Alpha 7C II Silver

Whether you’re shooting silky smooth 4K 120p or action-packed FHD 240p, the autofocus won’t let you down. Plus, it works like a charm with in-body image stabilization for steady handheld shots. For those who prefer a hands-on approach, the FE 24-50mm F2.8 G offers a linear response MF system for precise manual focus control.

Price and availability

The Sony FE 24-50mm F2.8 G lens (Silver variant only) is priced at PHP 69,990USD 1,193INR 101,108EUR 1,136CNY 8,686. It is now up for pre-orders from March 15 to April 14, 2024, which comes bundled with Peak Design Cuff worth PHP 2,200USD 37INR 3,178EUR 36CNY 273.

Get the new lens at participating authorized dealers nationwide including Alpha Shops:

• Sony Centres in Megamall
• Glorietta, Mall of Asia
• Henry’s Camera Shop in Glorietta
• Camerahaus Megamall
• Macy’s APM Mall