Sony to exit the smartphone market?

Following reports that its smartphone division is not doing well, Sony is now looking at exiting the smartphone market and will instead focus on its other profitable businesses.

According to a report by Reuters, Sony’s CEO Kazuo Hirai said that the company “would no longer pursue sales growth in areas such as smartphones where it has suffered competition from cheaper Asian rivals as well as industry leaders like Apple Inc and Samsung Electronics.”

Aside from Xperia smartphones, Sony is also contemplating on quitting the TV business as well and is considering selling these divisions. It’s worth noting that the company focused on growing its mobile and TV businesses right after it sold its VAIO PC division to Japan Industrial Partners Inc (JIP) last year.

Sony’s next step is to grow its remaining businesses which it considers as profitable such as camera sensors, video games and entertainment. If this is the case then it’s looking good for the PlayStation as well as OEMs who prefer Sony imaging sensors in their products.

source: Reuters

43 Comments

NotaSheep says:

10 years ago

Guess the Xperia is out of the list *crosses it out of my “want list”*
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eric jay says:

10 years ago

Ako din. tsk tsk

Easy E says:

10 years ago

Malugi na sila at isara ang smartphone division nila basta wag lang magbaba ng price. Sony Logic.
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wew says:

10 years ago

Samsung made it to the top. I’m pretty sure Sony can, it’s just that they don’t want to change their strategy.
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Reader says:

10 years ago

Sony used to be the king of innovation. Sadly, it got too big that it wasn’t as nimble as it was in churning out new products like before. Sayang.

unggoy says:

10 years ago

Damn. And I was looking forward to replacing my iPhone with the next Xperia Compact iterations. I really liked the design of their Z3 Compact, now I guess I’d have to look for other alternatives.
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Tim cook says:

10 years ago

*world domination*

Muhahahaha yan ang thermonuclear war ni pareng steve jobs sa dami ng Android makers pababaan ng price lahat luge

Mag apple nalang kasi kayo
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Pat says:

10 years ago

Para lahat na ng phone overpriced

andy says:

10 years ago

It’s mainly because most of their products are expensive to the point they’re competing with the premium price of Apple.
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Jeric says:

10 years ago

i think hindi apple yung kalaban dito kundi yung mga chinese smartphones like xiaomi.. dagdagan mo pa ng asus xenphones.. dyan talaga sila nalulugi..
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froi says:

10 years ago

sayang naman.. i see Sony as one of the few best makers of smartphones.. Go get them Microsoft :)
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????? says:

10 years ago

If Microsoft will get Sony’s mobile business, my hunch is that they’ll continue to use Android within 1-2 years but with CyanogenMod (in case Microsoft’s venture is final) and Xperia UI then it may merge with the Lumia brand or retain the Xperia brand for high-end phones.

Cecil says:

10 years ago

Sayang ang mga waterproof series nila… para kasing sinabotahe nila yung sarili nilang phone sa pag design eh… Me problema talaga kahit anong model… pwedeng mag presyo ng mataas basta walang problems….
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hush hush says:

10 years ago

hahahahahahahahahahahahahahahahaha dami ko TAWA… mahal pa more..
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