Spotify is also being ‘TikTok-ified’

Your Spotify feed will soon be much more different than it used to.

One of the main highlights of Spotify’s Stream On event held on March 9 was the changes on its app user interface.

It now features personalized and curated previews of songs, podcasts, and audiobooks allowing users to quickly sample and discover new audio content right at the Home screen.

The new interface apparently works the same way as TikTok or Instagram that utilize vertical scrolling combined with card-like stories.

Users can then filter their feed into three categories: music, podcast and shows, and audiobooks.

The music feed will include personalized recommendations for singles, albums, and playlists and selected mixes at the top of the feed. As well as animated song canvases accompanied in audio previews.

The podcast feed has personalized recommendations for new and familiar episodes and shows, with real-time transcriptions allowing users to preview an episode or chapter even with the sound off, and video podcast previews enabling users to watch and listen to the conversation.

While the audiobooks feed contains personalized audiobook recommendations, with the audio preview up to five minutes long.

Wired quoted Simon Dyson, an Omdia music and digital audio analyst, that if a service such as Spotify can play audio instantly and has a correct algorithm, users will be engaged right away.

Spotify has traditionally curated playlists for music discovery, but its new feature allows users to hear samples of songs and podcasts almost instantaneously as they scroll through their feed.

Dyson believes this may reduce the need to skip shuffled playlists and help Spotify stand out in the audio streaming industry.

The feature is now rolling out to Premium and Free users globally across iOS and Android.

Music and podcast previews are available in all markets where podcasts are available globally, and audiobooks previews are currently limited to countries like the U.S., the U.K., Ireland, Australia, and New Zealand.