Starbucks has announced Starbucks Odyssey, a new experience that uses Web3 technology, allowing Starbucks Rewards members and Starbucks partners (employees) in the US to earn and purchase digital collectible assets or NFTs that will unlock access to new benefits and immersive coffee experiences.
Starbucks says that starting September 12, customers and partners can join the waitlist for a chance to be among the first to receive access to the Starbucks Odyssey experience, which will launch later this year. It will be an extension of the Starbucks Rewards program, utilizing a “proof-of-stake” blockchain technology built by Polygon.
Once logged in, members can engage in Starbucks Odyssey ‘journeys,’ a series of activities, such as playing interactive games or taking on fun challenges to deepen their knowledge of coffee and Starbucks. Members will be rewarded for completing journeys with a digital collectable ‘journey stamp’ (NFT).
Members can also purchase ‘limited-edition stamps’ (NFTs) through a built-in marketplace within the Starbucks Odyssey web app experience. Limited-edition stamps will be available for all members to purchase directly with a credit card. No crypto wallet or cryptocurrency will be required.
Each digital collectable stamp will include a point value based on its rarity, and the stamps can be bought or sold among members within the marketplace, with ownership secured on a blockchain. As stamps are collected, members’ points will increase, which also unlocks access to more benefits and experiences. It could include access to unique merchandise and artist collaborations, to invitations to exclusive events at Starbucks Reserve Roasteries or even trips to Starbucks Hacienda Alsacia coffee farm in Costa Rica.
All stamps will feature iconic Starbucks artwork co-created with Starbucks partners as well as outside artists.
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