TikTok introduces custom Avatars to help users express themselves

To help showcase each user’s individuality, TikTok is now rolling out its new custom Avatars globally today to all users. Each user will be able to create their own Avatar and choose from an array of face shapes, skin tones, hairstyles, accessories, makeup, and more to help showcase their personal look and style.

To access TikTok’s new Avatars, open the effects section on the TikTok app and search for the Avatar effect. There you’ll be able to customize your own Avatar to your liking. You’ll then be able to start recording videos with your Avatar mimicking your motions, gestures, and facial expressions.

The feature seems similar to Snapchat’s Bitmoji and Apple’s Memoji and it will be interesting to see how creators put TikTok’s new Avatars to use in creating content. TikTok also stated that it will continue to improve and innovate the feature to make it the most inclusive and representative experience for its community.