Tinder is bringing back a classic feature to the app allowing for new ways to create connections, the Blind Date. Now available on the app, Blind Date is a feature that pairs members before allowing them to view each other’s profile.
This new feature allows users to make conversation, rather than photos, the first impression. Blind Date is designed to help members connect faster through fun, innovative prompts and games. Members will only be able to view each other’s profiles and photos if they both decide to match after chatting.
Tinder says that this was inspired by the original way to meet someone new. Blind Date gives the daters of today a low-pressure way to put their personality first and find a match they truly vibe with. The experience, the company says, reflects the modern dating habits of Gen Z, who value authenticity, and also taps into their 90’s nostalgia with a callback to dating in a pre-smartphone world.
Tinder says that users who use the Blind Date feature made 40% more matches than those using another Fast Chat feature with profiles visible, showing a willingness among daters to interact and ultimately match with someone that they might have overlooked in another setting.
Members will need to answer a short series of icebreaker questions and be paired with one another based on commonalities. They’ll then enter a timed chat, not knowing any details about the person on the other side of the screen aside from theri answers to multiple-choice prompts.
Blind Date can be found in Explore, the new interactive space on Tinder. Blind Date is now available in the U.S. and will be rolling out to Tinder members globally in the coming weeks.
Source: Tinder
