Twitter launches Twitter Blue for Business

Twitter has just launched Twitter Blue for Business, the site’s new way of verifying businesses and their affiliates on the platform.

Through the new subscription service, businesses can link any number of their affiliated individuals, businesses, and brands to their accounts. When they do, affiliated accounts will get a small square badge of their parent company’s profile picture next to their blue or gold checkmark.

The new verification system is sampled below:

The Elon Musk-led social media platform says that its Blue for Business service can allow businesses to “further incorporate their affiliated individuals, businesses, and brands into the DNA of Twitter.”

Twitter says that the Blue for Business subscription is currently being piloted to a select group of businesses and is planned to be rolled out more extensively next year.

Twitter Blue for Business is the latest evolution of Twitter requiring a fee for their blue verified badge.