vivo sub-brand ‘Jovi’ reportedly in the works, could launch in 2025

In addition to iQOO, vivo is reportedly forming a new sub-brand—dubbed as ‘Jovi’.

According to records found in GSM Association database, there will be three upcoming Jovi-branded devices that could launch next year. These are the following:

• Jovi V50 (model number: V2427)
• Jovi V50 Lite (V2440)
• Jovi Y39 5G (V2444)

If those sounded familiar, it is because the Jovi V50 and the upcoming vivo V50 reportedly share the same model number.

Do take this news with a grain of salt since none of these Jovi-branded smartphones emerged yet on vivo’s official channels.

The name ‘Jovi’ currently stands for vivo’s AI personal assistant for its recent devices.

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