ASUSPRO B9940 Hands-on, First Impressions

ASUS has just launched its latest business notebook offering in the country earlier this week. Under the ASUSPRO brand, the B9440 is the sleekest business laptop from the brand. Here’s our quick look.

The ASUSPRO B9440 joins the likes of the XPS 13 with its extremely thin screen bezels. It’ll be the first thing you’d notice when you see the notebook. Due to that, you’ll get to enjoy a large 14-inch Full HD IPS display on a smaller 13-inch chassis. The panel is anti-glare with 72% NTSC and wide viewing angles.

Surprisingly, a webcam is nowhere to be found. No video chatting on the go unless you’ve got an external webcam with you. Also, your external webcam should have a USB Type-C connector or at leave have an adapter. The only I/O ports on the notebook are two USB Type-C (USB v3.1 Gen1) which are found on both sides of the display and a 3.5mm combo jack.

Since this is a business notebook, a biometric authentication is present using a fingerprint reader. It’s positioned just above the power button, so we got confused at first thinking that was the actual On switch.

Typing experience on the B9440 will be a breeze and comfortable too, thanks to the unique hinge that tilts up the keyboard by 7 degrees when the display is open. The full-size chiclet keyboard have white illumination to help type in the dark, it’s spill-resistant, and has sufficient key travel for tactile typing. The trackpad is okay, it’s large, smooth and responsive with built-in buttons.

The all-metal Magnesium alloy chassis of the notebook is light at just a kilogram and it’s also MIL-STD 810G graded for added durability. The whole body and display also lay full flat, just in case you need it to be.

Other features of the B9440 are for enterprise purposes including an optional Trusted Platform Module (TPM). Battery life is rated to last 10 hours with its 48Wh Li-ion Polymer battery. Charging through the USB-C port also makes it possible to fuel up 50% within 30 minutes.

The ASUSPRO B9440 is an impressive feat business hardware. It still has the robust and sturdiness of a usual business laptop but with beautiful design choices to make it more friendly to the user.

ASUSPRO B9440UA specs:
14-inch Full HD IPS display @ 1920 x 1080
60Hz Anti-Glare Panel with 72% NTSC with WideView Technology
Intel Core i7 7600U processor
Integrated Intel HD Graphics 620
16GB LPDDR3 RAM
512GB PCIE Gen3 SSD
WiFI 802.11ac (2×2)
Bluetooth 4.1
1 x Microphone-in/Headphone-out jack
2 x Type C USB (USB3.1 GEN1)
Intel Anti-theft
TPM (Trusted Platform Module)
Fingerprint Reader
Windows 10 Pro
4 Cells 48 Whrs Polymer Battery

The ASUSPRO B9440UA variant is the one hitting the local stores this July for Php89,995USD 1,534INR 130,007EUR 1,461CNY 11,168 and it comes with a 3-year onsite warranty.

Daniel Morial

This article was contributed by Daniel Morial, a film school graduate and technology enthusiast. He's the geeky encyclopedia and salesman among his friends for anything tech.