Does AMD have a brand perception problem?

For laptops, I’ll put my money on Intel. I won’t take my chances with AMD — they’re power hogs. But I think the Bobcat line will strip them of that stereotype when it launches.

On desktop platforms, however, AMD is champ when it comes to overclocking. I’ve had my Phenom 2 X6 run 24 hours of prime95 stability @4.2ghz at manual voltages.

Still, it depends on your preferences. I just don’t trust AMD on mobility though.

The overheating problems of the past probably stems from overclocking AMD chips which is what I’ve come to know the brand for.

Though I’ve never owned a PC or laptop with an AMD chip, the lower price has always appealed to me. Except when Intel’s flashy ads and over-all brand presentation, I’m sold.

^regarding brand perception.. kulang na kulang lang talaga sila sa local partnerships at advertisment.

One notable example is most computer retailers na napupuntahan ko tadtad ng intel posters. madalang lang ang AMD posters.

Paano makikilala ng tao yung brand kung hindi naman nagpapakilala yung mga manufacturer?

Phenom / Athlon — name palang ang Panget na pakinggan, mabantot.. What the hell are those? Heroes of mythical Greek fables?

They need to change that naming scheme.

For a newbie hindi kaagad-agad na makakarelate in building his rig. At least sa naming schemes ng Intel mas madali mong malalaman kung anong tier ang processor (Pentium, Pentium D, Core2Duo, Core i3, Core i5, Core i7)

“…due to the decade-long perception that AMD processors heat up so fast.”

they still believe that? most of my friends pag nakarinig ng intel lalo na kung i7… “mainit yan” hehe

Ni hindi ko nga alam na AMD heats up so fast nung pinalitan ko Core2Duo processor ko ng Phenom X3, only thing i know that Intel is superior than AMD in terms of performance that time.

The most common perception ng tao nowadays pagdating sa AMD is cheap, low performance processors.

Pero sabi na nga ni Rolex…
“On desktop platforms, however, AMD is champ when it comes to overclocking. I’ve had my Phenom 2 X6 run 24 hours of prime95 stability @4.2ghz at manual voltages.”

There you have it.. Budget wise, bang for the buck pa rin ang AMD setup.

I am not an Intel nor an AMD fan boy, just a regular Pinoy consumer.

Hence, I strongly believe that AMD does have a MAJOR brand perception problem.

AMD is quite good actually. Been exposed to it since my first PC is an AMD. Nowadays, In real use, you won’t notice the difference in performance.

laptops = problem is battery life, but I think they’ve improve a bit better now. other than that, it’s ok.
may 2009 – acer 4530 – for me, but with a 4 gig setup. still using it now.
aug 2008 – acer 4530 – for my sis, better than intel’s x3100 graphics.
sep 2007 – acer 4520 – it’s hot literally but the during that time, it has the best graphics compared to the common GMA950 at the time.

desktop = no complaints here. People are just fools to get an Intel. The savings you get will get you a premium graphics card and/or memory configuration.
3rd = AMD Athlon X2 = current desktop configuration.
3rd = AMD Sempron(can’t remember the model)
2nd = AMD Duron 650 Mhz
1st = AMD 4×86

with today’s applications, you won’t even notice the difference especially for desktops. for laptops, you’ll be quite hit with the battery life. but if your laptop is a desktop replacement like mine, then you’ll be fine. better to get more memory or hard disk or graphics card (for desktop systems).

This is so true!

I think kulang na kulang sa Advertising ang AMD.
Probably the reason why mura din ang chips nila because they don’t spend so much sa advertising.

I’m an avid AMD user (my PC/laptops were a K5, K6-2, Duron, Sempron, Turion). Kung wala si AMD, hindi magiging affordable ang mg PCs natin ngayon.

Yung overheating issue na yan hindi na nakakatawa, nakakainis na.

I don’t think that the heat issue about amd procie is still an issue. as of my experience, i have athlon 64 x2 5000+ 2.2ghz dual core cpu unlocked to phenom fx5000 (which is now similar to phenom II procie) and overclocked to 2.7ghz just using stock fan.I played many 2009-2010 latest games (dmc 4,cod mw2,Fear2, resident evil 5) and it doesn’t hang. im have no aircon in my room, and uses only my electric fan (ajeje).

AMD is really a big bang for the bucks. for less than 3k, i got a quad core cpu.

I admit that amd lacks in marketing materials,obvious naman.but think about it, di kaya nagpapalakas ang intel about sa marketing nila dahil more people are switching to amd? hmmm.

More power to all.

hmmmmm..it’s just simple..despite of strong marketing scheme of Intel, AMD now starts to emerge one step at a time to the top wherein more people are now recognizing the performance and existence of the brand AMD…You can check the market for Visayas and Mindanao and see for yourself…partida pa yan medyo d pa sila malakas sa marketing side ng AMD…

…at marami ng natulongan tao si AMD pagdating sa small scale businesses particularly in Visayas wherein aside sa internet cafes, patok na patok ang coined operated pc..and most of it are AMD processors…d kakayanin sa Intel packages dahil sa presyo palang ng processor at sa motherboard na compatible nito ay dudugo na bulsa mo…
marketing?! nah…i don’t think so
results?! indeed and good job for AMD!

For one though, I’m excited for Bobcat and Bulldozer, AMD’s upcoming new chips. I just hope I won’t be disappointed… but then again there’s Intel’s Sandy Bridge.

you dont have to spend too much money to advertise a good product…the money that they’ve spent on those multi-million dollar ad campaign, they’re getting them back by charging consumers too much…

about on name recall, amd has new branding for its laptops. it is called vision branding which focuses on the user’s needs, not on the specs.it is now circling on the market.i got one of their flyers.

on desktop side, simple lang naman yung name nila. athlon II x2,3,4 at phenom II x2,3,4,6.well the number tells the processor it has. simply as that.

today im using a amd turion x2 laptop.so far mgnda nmn ung performance nya.im planning to build a amd rig pnga eh.i’ll choose amd rather than intel kung budget paguusapan

actually, mahirap talagang pag-compare yang dalawang brands na yan.

sakin lang, sa Desktop okay ang AMD or Intel.
swak yan! but for Laptops? I’d rather stick on Intel. cguro dahil na rin sa naeexperience ko na mas maganda ang Intel sa Laptop and almost majority ng laptops is Intel Base. :)

I have an Compaq CQ40 running on AMD Turion x2 (dati..binenta ko na..di ako satisfied :p)
I have now a Desktop with AMD Athlon x2 5000+ 2.6Ghz
and I’m quite impressed. kung icocopare mo nga lang sa caches, mas malaki talaga ang cached ng Intel :)

hintayin mong bumaba ang presyo nang mga processor nang AMD, kahit lumang model nang AMD, nagiging mura na, pero hindi ko alam kung kaya ba niya ang Windows 7, I think next year na sana bumaba ang presyo

mas maganda siguro ma compare ang temperature ng intel vs amd… diba nakikita yun sa bios? sorry wala akong units for comparison eh hehehe

With amd powered laptop, battery life suffers… Am I right Yuga ???

Oh as for battery life

Yeah if that is important for you then i suggest dont buy AMD for now wait until next year when they will release TRUE mobile CPUs.

Ontario and Zacate will be availabe early 1Q 2011.

CAnt wait to have Zacate and play games faster than an integrated i5 GPU.

Oh Sandy brdige for Intel will also be releasing next year. Dont know about the price though.

o nga.. ads lng ung kulang ng AMD.. gawa sila ng ads na bago na technology ng AMD na hindi na masyadong umiinit ang kanilang mga microproci.. kagaya ng, ang mga lumang microprocessors ng AMD ay pd ka png mg luto ng itlog pero sa mga bagong products nla hindi na ma luluto ung itlog kundi ung performance na ung maluluto dahil sa bilis ng kanilang mga processors. hehe

mine had a turion x2 (hp pavillion dv6810us) before i switched last june to asus with the core i5. served me well for 2 years too until i decided that it was time to sell it before it became worthless.

Brand perception is about marketing and if ever AMD has been wanting on that side, it’s due probably to their capacity to influence retailers to “push” their products. And it’s plain and simple p-r-o-f-i-t which is at forefront.
But for me, it’s AMD all the way! Eversince it has always been the price. And the power if I may add. Just imagine a Phenom II X6 priced lower than an Intel i5. From the business point of view;do you think we could afford these processors of Intel if not because of the competition brought about by AMD? Competition is indeed g-o-o-d!

I got an Athlon XP 2GHz on a Socket A motherboard and it was pretty decent. I switched to Intel, because at the time AMD wasn’t up to the performance of Intel’s Core line of processors.

My next rig will be an AMD one. I also wrote an article about 3 new Phenom II and Athlon II chips coming in a few months.

http://pinoypcper.com/2010/09/23/amd-releases-6-new-processors-bringing-cheap-cpus-cheaper/

Ontario and Zacate will also bring promise of great performance, given that Ontario will only have a TDP of 10W –if I’m not mistaken, and 18W for Zacate. As some poster had mentioned Zacate was able to beat an I5 processor in terms of performance, but most of the test are focused on the GPU side of the processors. We can’t put much say on the processor side.

However the Sandy Bridge is another new topic. I don’t think AMD had anything to compete for the Sandy Bridge line as of this moment. AMD is more keen on delivering what the Atom failed to deliver to the majority of the computer geeks like us, in terms performance and portability.

No, I don’t think so. A lot of my friends use AMD. Coz they’re not stupid to just waste money on Intel.

Intel chips run a lot hotter than AMD. Core i5 while playing games maxes out @ 70+ degrees Celsius while playing Batman Asylum. Compare that to what I recently bought (AMD X2 250) which at idle runs only at 39~40 degrees Celsius. While playing the same games vs Intel it jumps to just 46 degrees C (during afternoon and without any air-conditioning). I think Intel can never top that. The reason why I continue to buy AMD is because I save a lot on electricity bills. Who wants to sweat it out while playing video games?

The comparison I made is with an NVIDIA integrated vga chip 400mhz 512mb for both system.

somebody post some benchmarks! hehe things will get interesting pag meron ganon hehe

2008 – CQ40-107au my very first laptop

2009 – Gateway LT3102i

2010 – Gateway EC13N01i

All the processors are Athlon..

Actually hindi lang processor ang umiinit, yung VIDEO CARD po ang dumadagdag sa init. Naging issue din ito sa mga Nvidia chipset.

there may be a brand perception issue, but i dont think its because of performance.

its just that, Intel have been forcing manufacturers to cut rivals like AMD out of the market by offering box builder’s exclusive and lucrative deals to use only its chips. something that Intel has been found guilty of and fined billions of dollars in the US, EU and Asia. that in turn made it look like to most consumers that only Intel exists, or at least “the better” one.

i dont know if it still affects the majority of the market whether its intel or amd. especially nowadays that you buy complete package systems, and the brand you see is Dell, HP, and others. maybe only for those who choose to assembly their own sets.

as for me, i have both AMD and intel sets, and i dont have problems for both.

Almost all Acer laptops that I’ve reformatted have heating issues. And guess what: they’re all AMD-powered.

But those were older version processors. I think the newer ones don’t suffer from these problems.

this company need a FACELIFT when it comes to ADVERTISEMENT.. naniniwala naman ako sa product nila kasi 8yrs ko na ginagamit wala naman problem.

AMD should focus on good dealings with Dealers. Look at INTEL they’re everywhere. Give more incentives to dealers & they will help marketing AMD products.

“xxx perception that AMD processors heat up so fast. Actually, that’s not a problem any more (but the notion still persists up to now)xxx”

how true. when i went to pc options along gilmore a few months back, one of the “techie” sales rep there echoed that notion. unbelievable.

part of the “brand problem” of AMD has to do, IMHO, with what Intel did to them in the past couple of years. remember the settlement of Intel with AMD? one of the charges there was that Intel prevented OEM’s from offering AMD products. less OEMs’ offering AMD products, less advertisement and brand recognition for AMD.

i work for company where we’re constantly exposed to advancements in technology, but despite that, i was surprised to hear one of my co-workers not knowing what AMD is. lol.

THERE IS a brand perception problem with AMD. Even sa retailer level, nagugulat ako pag nagtatanong ako sa mga sales reps about AMD and they keep on telling me that may heat problem ang AMD kaya mas mura. Pero ang totoo eh solved nato kasi mas magaganda ung mga heatsinks ngaun kaysa noon. And AMD never failed to amaze me because I can play graphic intensive games with just a fraction of cost of Intel’s setup.

I think AMD is strongly committed today to cleanup its PR to the computing public. One of them is the removing of the ATI brand to help dissipate confusion.

GO GO GO AMD!!!!

personally, mas gusto ko ang AMD sa desktop setup, i have 10 AMD desktop sa cafe ko… for me, madali kasi ma recognize ang AMD sa compatibility ng mga slots sa Processors(AM3, AM2, AM2+) moreover, mas ok ang AMD win it comes to value/performance.

im planning to buy amd athlon II x4 630..can it sustain the temperature by using the stock heatsink/fan or i need to buy a cooler master heatsink/fan??thanks..

hndi mo na kelangan bumili ng high end na processoor kc madali nman madepreciate ang value..ika nga nila buy what you need best..when it comes to budget..ireaserch nyo nlng kung gano kamura ang athlon II x4 630 compare to phenom and i5 and i7..x4 means quadcore…high end processors like phenom and i5 and i7 mas mainit kelangan nsa aircon ka kpg may aircon mas malaki ang kuryente..its a no!no! SA MGA BUDGET CONSCIOUS..sa ibang bansa mas prefer nila ang mas mabilis na processors kc hndi nman mainit ang klima compare to the phil,..mas less cheaper ung sinasabi ko it depends nlng tlga sa videocard na gagamitin nyo and the price ng videocard na gagamitin nyo.. athlon II x4 630 processor, 2gig ram memory pc hd 5770 videocard..this videocard (5770)worth atleast 8k but if u low in budget u can use pc hd 4670 1gb compatible games 73%..this 4670 will not work in starcraft II wings of liberty..u need to use pc hd 5770 512mb or higher to play starcraft..compare and see the difference ika nga sa commercial ng nido..

I am not into technical stuffs but I am currently window shopping for a new laptop for me and desktop for the kids.I found this blog a big help in enlightening me that AMD is OK. It’s true that AMD had a perception problem for commoner ( i mean people who don’t know much about computers ). I really thought that AMD is incomparable to Intel and the reason why it’s cheaper is because it has a substandard performance like it’s slow and has other technical issue unbeknown to me. Because even in the stores, they will encourage Intel over AMD. But thanks guys, now I’ll consider buying AMD.

sorry to offend sa mga nka high end processor..sa mga budget conscious ung mga sinasabi ko buy athlon II x4..yah!!the pc hd 4670 did well when it comes to games,,73% of all games are compatible with this videocard it only cost 3k+ but when you use 5770 99% of all games are compatible with 5770 u dont need to buy inno3d gtx480 just to play all the games..see the difference in price tags of inno3d gtx and 5770

athlon II x4 and phenom II x4 are quadcores but see the pricetags compare to intel..if u want to buy intel quadcore??intel i5 750,i5 750s and 760 are quadcores,,i5 650 up to i5 680 are dualcores kaya wag kau papalinlang hndi porket i5 quadcore na..talking about i7,,i7 860 up to i7 960 are quadcores..i7 970 is 6 cores..when it comes to i7 extreme edition i7 965 and i7 975 are quadcores and i7 980x is 6 cores..

can i ask u a question mangungubat??ung phenom x4 mo nka stock cooling fan lang??nagdadalawang isip kc ako kung bibili ako ng phenom bka mag overheat lang like nung last summer umabot ng 37celcius ung init dto smin.can phenom sustain the heat without any problem?lagi kcng 10 to 16 hours bukas pc..

same sakin..I’m using Athlon x2 5000+ hindi nga original stock fan ang gamit ko eh..pang Athlon LE pa to..it means mas mababa ang speed ng fan.. 2600rpm lng..yung stock ng x2 talaga is 3000+rpm something. pero cool and quiet pa din sya..idle in 36-37 load in 41-47 almost 12hrs pong bukas yung PC :) walang aircon or anything..just have 4fans on my casing. 2exhaust and 2intake. working great!

sabi nman sakin ng tga pcx kpg gagamit ako ng athlon II x4 630,,mobo ecs a780gm-a tpos s-series na casing with stock 550w psu inside kelangan daw ako magpalit ng psu kung magpapalit ako ng videocard..

I think AMD does not know the fact that their products sell the best on those who build computer-related businesses like internet cafés and hardcore pc gamers. AMD should make their way in introducing themselves to the general market so that they can get more attention. Only those who have average to extreme knowledge about PCs knows about the greatness of AMD, not the dumb PC users.
I know AMD can do better when it comes to the lower-end consumer market.

ok lang naman meron naman warranty yan, tsaka bihira lang naman masira ang processor kadalasan motherboard lcd keyboard pero hindi ang processor nagpapatawa ba kayo hihhi

uh guys can you help me chose a videcard.my rig is core i5 650. and im using a nvidia geforce 210.im planing to change it this xmas.im not a hardcore gamer.i just need a better gpu.my budget is below 5k.what do you think is the best gpu card?thanks in advance

The core of your writing whilst sounding agreeable in the beginning, did not really work well with me after some time. Somewhere within the sentences you managed to make me a believer but just for a short while. I however have got a problem with your leaps in assumptions and one would do nicely to fill in all those gaps. If you actually can accomplish that, I could surely end up being fascinated.

sana lahat nalang ng laptops ay powered na ng AMD para wala nang mahal na laptops. napansin ko kasi mas mura yug AMD at alam kong powerful rin naman yung AMD processors.naghahanap nga ako ng laptop na powered ng AMD kasi mas nakakamura ako.