Laptop Hunters: It all comes down to price!

Recent research revealed that there’s a slow growth in sales of notebooks and desktop PCs in the last quarter. But thanks to netbooks, the numbers aren’t too drastic. Microsoft is banking on the idea that it all goes down to price.

Like Lauren in the first Microsoft ad, the second ad features Giampaulo who was given a budget of $1,500PHP 88,028INR 127,125EUR 1,428CNY 10,917.

It becomes pretty obvious where this series of ads is leading to. Most people, when they buy a new laptop, will have the ff. considerations in mind:

• Price. I believe 90+% of all individuals who buy a new laptop will have a set price in mind before anything else. We all have our own budget and I think only those who have tons of moolah can truly be budget-free.
• Specs. We don’t often settle with just the basic specs. As much as possible, we want to bump up the RAM, the HDD, CPU and other optional stuff we can add (like a higher-capacity battery).
• Brand. For the same specs, some brands are more expensive than others. HP and Sony laptops are typically more expensive than MSI or Lenovo (and to think the people in the two ads still ended up with HP means they can still get a better bargain with other brands).

After this second ad, I don’t think the next ones will be anymore interesting unless Microsoft veers away from the price argument.