So Smart Comm. finally sent an announcement yesterday about their new branding and logo, confirming our earlier report during the concert of the Black Eyed Peas. We saw huge amount of comments from subscribers and readers alike so we wanted to see how this sentiments fares.
The press release they sent to the media yesterday was a bit vague and did not really explain the bubbles on the re-design.
During the Black Eyed Peas concert, Apl de Ap also sang the new song he composed for Smart. Here’s a short clip of that song.
Anyway, I talked to Alan Caeg (he’s the Product Manager for USAutoparts, Inc. and our SEMCON speaker for Design & User Experience) yesterday and he was disappointed with the re-design on so many levels (both on the logo design, imagery and brand equity).
So let’s put this to a poll and ask everyone what you think of the new logo — Is the new, bubbly Smart logo hot or not?
Hit the comments or the polls section on the right to join in.
not. i think the font they used much alike from airbus’ new logo.
panget! hinde corporate ang dating, parang pang-children’s party with all the bright colored dots that resemble balloons and the fancy font used. haha
No I don’t agree that the new, bubbly Smart logo is not look so beautiful..
Not. Especially the font used in “SMART.”
A logo is a trademark identity. Maybe Smart would want to be smarter in that idea.
looks better.
did Smart acquire Dippin Sots?
i meant Dippin Dots.
nag change ang logo, pero ang signal, walang improvement :D
W O N D E R B R E A D!
i think the logo is ok, except that they shouldn’t have used light blue as their font color since Globe already uses dark blue.
the logo and the color is something I can associate with nokia (minus the bubble) cant still figure what it conveys, it skips me. not Smart enough!
the logo and the color is something I can associate with nokia (minus the bubble) cant still figure what it convey, it skips me. not Smart enough!
The colors suck.. too bright
Not!
Looks like a candy wrapper. Who ever thought of and approved this design must’ve worked for a food & beverage co.
Hi everyone. IMHO,
SMART’s new logo is great.
It is lively and vibrant.
The 8 dots I think is very SMART.
Remember the SMART’s hotline – *888.
I think MVP loves “8” and the two circles to form the number 8.
The very good question to ask is why those dots were arranged like that.
It looks like:
(1) forming an arrow – means moving forward.
(2) slowly, dots are getting closer (like atoms)
that means more are now connected/closer to each other
(3) four different colors signifying the different networks.
Smart – blue
Globe – light blue
PLDT or WiTribe or Bayan – red
Sun Cellular – yellow
(4) Yellow is the center of the four dots (Sun being the center?) while the Blue one is the closest dot. I think it’s related to the Digitel PLDT merger.
And now, all of them are closer due to lower rates.
For my observation above,
I think it’s an acceptable NEW SMART LOGO!
Extraordinary and staying away from the typical “serious” corporate logo.
Nice observation Jayson Moy!
If you are saying that light blue=Globe and red=Witribe, the arrow moving forward left globe and wi-tribe far behind smart and sun. hehehe.
I don’t know why but it looks so lame. At least they could’ve come up with a better marketing strategy before they unveiled this crappy logo just like what Globe did with their current one years back?
As a graphic artist.. its a big NO. (specially that dots.. argh!) They didn’t even manage to change the font! They’ve just removed the italics and trim some edges.. Talk about creativity and innovation. =| Yeah you can target younger generations but you can’t just “Recycle” a logo. If you want to change something, then do it in a whole new level.
And maybe its about time to change the color of their logo to seriously compete with Globe. Nauna na kasi sila (Globe) mag Blue color so that in one glace you’ll already know if it’s GLOBE or SMART (or SUN), like the Green color in Smart Buddy.
the design is very cute. it’s very youth oriented. they are trying to emphasize that majority of people who are into digital are from youth sector…. i like their logo now than before. the latter was very old fashioned
Eye-sore. Geez. The heck was the management thinking??
The font! What the hell is up with that font?? It’s not consistent. Some edges are rounded while the others have sharp corners.
The colored circles on top (are they bubbles? dots? chocolate covered candies?) looks detached from the company name. They should be compacted, not scattered like that, and a little closer to the letters, so they’ll blend in.
To think that UGLY logo will be in SMART’s posters and billboards ALL OVER THE CITY. Oh sheet, No.
Disaster! Bad design and no creativity.
First time I saw it, I was disappointed. Just like some of the comments here, it was not professionally done.
SMARTIES candy!!!!! Yum!!!
The SMART logo might have a message that the company wants to communicate. Baka nagbabago na sila ng branding. I think logo can be improved if they want to target the younger audience. They could create one with sharper lines and new contrasting features. The balloons can be improved or completely removed. I think the balloons tries to communicate something about social networking. Not sure. hmm.
Ano ba kayo? Nagpacontest sa isang elementary school ang Smart, ang nanalong logo, yan yun, hahahaha! Fun and cheap are two different things.
HOHAMM(hikab) what’s new are you talking about? definitely NOT!!!
This logo might have been intended for a special sector of this civilization for their appreciation.
Personally, I didn’t see anything so extraordinary. The bubbles (dots) even remind me of the fizz in an antacid.
Those who understand what SMART is trying to say, would you tell us plain stevedores – please?
It can actually do without the bubbles on top. But still, it looks meh.
SMART new logo design is ugly. Created by a grade school in Photoshop LOL!
not a good design, parang pang duster lang na binebenta sa baclaran. Smart, please wala bang nakakapag isip ng mas maganda diyan, with all your money, sure you can afford the best, but not this one, he he he
to those saying that the new logo doesn’t look professional, what do you think of google’s logo?
There’s no point in comparing. Google’s is in a wholly different league.
There is no PROBLEM WHATEVER LOGO the company wants, But its the SERVICE that counts.
GOOGLE – Poor logo, FAST service
SMART – POOR LOGO, POOR Service… What the??
Its lame..
The designer of the LOGO is the SMART. Not the company. Imagine Fooling the company with this design… Hehehe…
We dont know if SMART is giving as LED TV’s like what those Dots represents…
correction:
Its US not as or ass.. hehehe
Doesn’t look smart at all. How about renaming the company to Bubbly Telecom para match sa logo?
it’s brilliant who ever made this is a genuis….
until he’s dead he won’t be recognized yet… did picasso, da vinci, van gogh became legendary when they are still alive? i’m sure they’re works were despised first
Cheap and lack of creativity, the old one is still better.
para syang bagong logo ng M&M :-)
Sir Abe, just for fun, gawan mo nga sila ng logo. :)
I would say no. It looks retro like my family computer. hehe..
i don’t like their new logo. but maybe given a few months i’d also grow accustomed with it.
i also don’t like the logo globe is using now. i prefer the old font they’re using but who cares. they’ve been using it for years and nobody cares.
anyway smart’s design seem to be following globe logo’s youthful vibe and well…uhhhmmm…doesn’t look professional. i think they shouldn’t waste money for this logo and use the old one instead.
not hot! but you’ll get used to it in time.. :D
Big no for me… it’s too kiddie! I get that they’re trying to target the youth more but what about their corporate image!
The logo reminds me of jellybeans.
It looks targeted to the youth market.
If by “Youth” do you mean 1-5 years of age?
>__________________<
Not. Especially for the word Smart.
The new logo is hip and fresh but it’s nowhere near the brand and the adjective Smart. I’m a globe user btw.
looks plain..parang gawa lang ng isang bata hehe. maybe may reason sila kung bakit ganyan ang style, malay lang naten
Is it “smart” in braille? or binary perhaps? hmm? =)
Ang gumawa siguro nyan is yung Agency na gumawa ng DOT “Pilipinas Kay Ganda Logo”.. hahahaha..
I like the new logo and as long as the new logo entails better service, then i’m for it!
i don’t think logos need to be complicated nor can only be drawn by a pro. It needs to connect to its users and being simple will always be the smart choice.
now those dots above really captured everyone’s imagination. that’s excellent marketing strategy. most people really don’t think out of the box
I like the new logo and as long as the new logo entails better service, then i’m for it!
i don’t think logos need to be complicated or can only be drawn by a pro. It needs to connect to its users and being simple will always be the smart choice.
now those dots above really captured everyone’s imagination. that’s excellent marketing strategy. most people really don’t think out of the box
I can’t see any creativity with this logo at all.
I like the softer typeface and I never appreciated the rays of the old logo. This new design also looks modern to me, actually. The previous one had always felt so stuck in the 90s. So, overall, this one’s a keeper.
I never been a smart user, but perhaps their logo needs a little more explanation. Or probably a redesigning…
I too can’t understand what’s with the dots…like what I said before, if it is a braille, probably its a nice logo.
:(
I prefer the old one.
In my opinion, Smart’s new logo looks a bit outdated or “retro”. Oh come on, even my 3-year old brother can do this in MS Paint given that we have the font that Smart used for this new logo.
It looks awful … I prefer the old one …
This new logo will mark the beginning of the end for Smart. This is what Steve Jobs would call an ugly design!