Blog Brokering or Affiliate Marketing in the Philippines

While everyone else is preaching about how to use blogging and SEO to gain and maximize revenue from AdSense, Kontera, TLA, Chitika and other related programs, I met a few newbies who are into the blogging business or what I’d call blog brokering.

Blog brokering (and this is my own made up definition) is the creative use of a blog to market products and services online to gain revenue. This is like affiliate marketing with the main difference that the blog brokering involves making sure that the sale pushes thru offline. This is not like CJ or Share-a-Sale where you just drive traffic to the affiliate network in the hopes that it will convert.

Let me share to you these blog broker stories.

I met these guys after they called up and said they needed help in moving their WordPress.com blogs into a hosted blog. We offered them our services at plogHost and set them up right away. After a few rounds of drinks at the Pier One in Mall of Asia, they told me how they got into blogging. Basically, they had a car blog and it was mostly all about second hand cars for sale.

And even if they only had just around a hundred visitors a day, they were able to rake in hundreds of thousands of pesos in monthly revenues from their blog.

How? Well, they get commissions between $200PHP 11,737INR 16,950EUR 190CNY 1,456 to $1,000PHP 58,686INR 84,750EUR 952CNY 7,278 per car sale. How’s that possible? Instead of putting AdSense or Chitika on their blogs, they prominently placed their names and contact numbers on their blogs. People call them up as far as Canada wanting to buy second-hand cars (the high-end models). They help broker the sale and once the deal pushes thru, they get their commissions. All that from a few phone calls here and there. No ad network whatsoever, just people network.

With an average of 2 to 5 sales a month for a fairly new blog, it’s already an impressive feat. And these bloggers don’t like AdSense because it drives the customers away. In fact, they like AdWords instead. Classic entrepreneurial feat truly worthy of being called six-figure bloggers.

In the Philippines, I only know of a few ones doing this purely online. I believe IslandRose has an affiliate program so if you want to try your hands in affiliate marketing, this coming Valentines day would be great time to practice those blogging and seo skills.

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

24 Comments

BrianB says:

17 years ago

Furst!

Seriously, I interviewed for a job like this one, too, but they won’t offer me commissions. Just wanted to pay me an average monthly. This was over a year ago.
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Nick Nichols says:

17 years ago

This is a great use of a blog and the internet! Creative? Kind of. But it’s also a no-brainer. The car dealers could set up their own blog and cut out the middle man – but why bother. This is a fairly efficient setup.

Blog brokering doesn’t seem to be a good term, though. It’s more akin to outsourcing. Or even eBay. Connecting buyers and sellers.
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Dexter says:

17 years ago

I do believed that blog is a good way of doing marketing. Becaus thru blog you can already communicate whatever question you might have.
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Mike Lopez says:

17 years ago

Astig! My mom was thinking of doing something similar for real estate. I’ll show this to her to encourage her.
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Jade says:

17 years ago

Wow, cool post. I was thinking of a way to monetize my blog without resorting to AdSense. Hmmm..maybe I will experiment on something like this.
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Chris A says:

17 years ago

Hmmm Blog Brockering huh? That is another way of getting once business going.

By the way sir… you are one of the mostpopular Blogger here in the Philippines, can I ask you questions with reference to blogging?

I am a graduating Computer Science student and my thesis is an “Extensive Study on Blogging as a Good Alternative Source of Revenue for Filipinos”… it would really be of big help sir…

Hope you can reply to this query of mine.
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Abe Olandres says:

17 years ago

@ Chris A, email me and I’d be glad to address your questions.
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Delta Squadron says:

16 years ago

Affiliate marketing is low in Philippines but hopefully it will grow so that we can get prospect buyers not just only on other countries but also on Philippines. :-)
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HotPhotogal says:

15 years ago

You are very intelligent!
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The Burn List says:

15 years ago

That is very important indeed. It is the people who do not take advantage of that who are the ones who normally do not succeed. If you stick with it and learn the ways, this industry can earn you a lot of money!! Good article, nice work .

~~The Burn List~~
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clickincity says:

15 years ago

Well that’s great. And now with technology like Vonage and Magic Jack, we can be a broker of US sales wherever we are.
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14 years ago

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14 years ago

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Jonan Castillon says:

14 years ago

Another touch of Pinoy ingenuity, blog brokering will make waves especially that it is featured in this popular blog of yours. I believe that affiliate marketing in the Philippines will have its unique twist and turn considering that turnout from established AM handlers seems to be in a drag. I search the net for any local web-based affiliate marketers and I have not found any as of blog time. Thanks for the info.
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14 years ago

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14 years ago

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14 years ago

I just hope you could make another post related to this. This is definitely good blog.
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13 years ago

I like your blog, i really enjoy seeing your posts, good luck in the future.
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annncash says:

12 years ago

I think I would love to try this. I am seeking for th best affiliate marketing program, and I think your sharing is the best way to earn.
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tatiana hgtv canada says:

12 years ago

We stumbled over here different web page and thought I might check things out.

I like what I see so now i’m following you. Look forward to checking out your web page for a second time.
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kamal olando says:

12 years ago

Thanks alot for the update. I have been brainstorming on ways to increase my affiliate sales since there are alot of people advertising the same product as me. Especially google adsence. I like the idea and would give it a go ahead. Would let you know how it goes and any updates. Thanks again
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olibeeros says:

11 years ago

Nice post. Been thinking about it lately since there is really no effective “affiliate marketing” here in ph. Getting lots of bad feedback from zalora and lazada
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5 years ago

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Dan says:

2 years ago

Interesting, and while it’s an old article we can see the evolution, but the underlying point is still the same: getting leads. I don’t think getting leads online is a big issue these days, but more on the side of the sales team to convert them.
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